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Let’s get right into it—because if you’re still following that “send the proposal and hope for the best” routine, it’s time to shift gears. These three outdated strategies have kept our industry broke for far too long, and if you’re ready to start closing confidently, this post is your wake-up call.

1. Stop Sending Proposals After the Consultation

I get it. I used to do it too.

“I’d spend 30, 45 minutes crafting this perfect proposal… and crickets.”

We’ve all been there—hit it off with a couple, send the proposal, and then wait… and wait. But here’s the truth:

Sending a proposal after the call gives your power away. It invites ghosting, second-guessing, and price shopping.

Instead, close on the call. Walk them through your service live, answer objections in real time, and go for the sale.

“No, ‘I’ll send it over.’ No, ‘Go think about it.’ They came here to decide—help them make the decision.”

📌 Power Move: Ask for the sale on the call. This one shift alone can unlock consistent five-figure months.

👉 Grab my free 15-min training on how to close on the call: weddingproceo.com/freetraining

2. Stop Offering Multiple Packages and Letting Them Choose

Raise your hand if you’ve used the Gold, Silver, Bronze model. 🙋‍♀️ Yup, me too.

“Too many choices leads to decision fatigue… and decision fatigue leads to ghosting.”

Here’s the deal: Yes, your business should have three packages, but don’t present three packages. Clients don’t know what they need—you do.

“You are the expert. You do this every weekend. They’re doing this once.”

Based on the discovery questions you ask (yes, you should have a solid discovery process), recommend one perfect-fit service. Own your expertise and lead the sale with confidence.

🎯 Power Move: Say this—

“Based on everything you’ve told me, this package is the best fit for you, and here’s why…”

Then stop talking. Let it land.

3. Stop Selling Features—Start Selling the Transformation

“No one buys because of the features. They buy because of the outcome.”

Back in the day, I thought the longer my bullet list was, the more value I offered. I wanted to out-feature the competition. But truthfully? That’s just noise.

What matters most is how your service will feel to them. How will it make their wedding day better? How will it give them peace of mind?

“They don’t care that you’re there for 8 hours. They care that you’ll handle Aunt Sally.”

🙌 That’s how you stand out.

📌 Power Move: Paint the picture of their transformation. Help them see their dream wedding, and position yourself as the one who makes that happen.

Which One Hit Home for You?

Here’s the quick recap:

• ❌ Stop sending proposals – ✅ Close the sale on the call
• ❌ Stop offering choices – ✅ Guide them to the right service
• ❌ Stop listing features – ✅ Sell the transformation

These small shifts? They’re massive when it comes to consistent income and confident sales.

We teach all of this inside the Wedding Pro CEO program—how to ditch old-school sales tactics, lead like a CEO, and scale your business to five-figure months (without burnout).

Before We Go, Ready to Grow Your Wedding Business?

Apply to the Wedding Pro CEO Coaching Program now:

👉 weddingproceo.com/application

Let’s get you selling smarter—not harder.

FAQ

Q: What if I feel uncomfortable closing on the call?

Totally normal—but the more you practice, the easier it gets. Clients want you to guide them. When you close confidently, you make their decision easier.

Q: Can I still send a proposal if they ask?

Sure, but only after you’ve walked through it live. Let the conversation guide the decision, then send it as a recap—not the starting point.

Q: What if I have multiple services?

Great! You can still offer them—but during the consultation, recommend the one that best fits their needs. That’s leadership.

Q: How do I know which package is the right fit?

Your discovery questions during the consult should give you all the answers. If you need help with that, watch the free training here.

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💬 “You are the pro. They’re hiring you for clarity—not confusion.”

Let’s lead our industry with confidence, strategy, and a whole lot of CEO energy.

See you next time,

Brandee 💛

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Need help implementing all this in your business?

👉 Apply here and let’s chat.

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💌For business inquiries: sayhello@weddingproceo.com

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with.