Understanding Your Customers: A Guide to the 4 Types of Buyers With Kenda Laney

Navigating the world of social media marketing can often feel exhausting, especially when all you do don’t seem to convert into tangible leads or sales. It’s time for a heart-to-heart on what might be missing in your strategy.

In this episode, I sit down with Kenda Laney. Kenda is the founder of Laney Media, a multi million dollar marketing consulting firm that specializes in organic content marketing and short form content psychology. With over a $100,000,000 impact, her team of experts is on a mission to make becoming a million dollar founder possible to all female business owners.

The key to transforming your social media efforts into a sales-driving powerhouse lies in understanding and effectively communicating with the different types of buyers that make up your audience. Let’s dive into the world of all the different types of buyers.

Understanding Your Types of Buyers

Imagine you’re at a party and everyone speaks a different language. To make friends, you’d need to communicate in a way each person understands, right? That’s exactly what we’re tackling in marketing! There are four main types of buyers out there, and each has its own ‘language’. By targeting all of these, you can make your marketing resonate more with each one.

1. The Driver Buyer: Goal-Oriented and Decisive

Driver buyers are all about efficiency and love to see results.If they believe a product will help them achieve what they want, they’re ready to buy NOW. If you show them how your product or service gets them to their goal quicker or better, you’ve got their attention 100%. They are also somewhat ego-driven. They appreciate direct communication and evidence of how your product or service can solve their problems or enhance their status.

2. The Analytical Buyer: Detail-Driven and Thorough

Analytical buyers value detailed information and proof before making a decision. They love diving deep into ALL the details. They want to know success rates, ROI, and other statistics backing your service. They need time to process all the information and reach a purchasing decision at their own pace. Out of the 4 types of buyers they are going to take longer to sell to.

3. The Expressive Buyer: Community-Focused and Emotionally Driven

Expressive buyers crave exclusivity and community. They look for a sense of belonging and prioritize the experience and relationship they develop with a brand. This buyer type is typically more emotional and values the overall client experience more than the price.

4. Amiable Buyers: Considerate and Relationship-Oriented

Amiable buyers think about how their decisions impact others. They need reassurance throughout the process and trust to commit to a purchase. They typically need more hand-holding throughout the sales journey and want to know for a fact that their purchase will positively impact others.

Catering to Each Buyer Type in Your Marketing Content

Understanding these buyer types is just the first step. The real magic happens when you apply this to your marketing strategy. By creating content that addresses the unique needs and desires of each type of buyer, you’re not just talking at your audience; you’re engaging with them too!! From highlighting problems and agitating their pain points to presenting your solution with detail, your marketing becomes applicable to all types of buyer.

Recognizing the four main types of buyers and creating content that appeals to each will lead to such a huge difference in your marketing. Avoid only selling or appealing to one type of buyer, and instead, make sure your content appeals to all of the types of buyers.

WATCH FULL EPISODE HERE

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