Hey There, CEO!

So, you’re here because you saw the promise: “10x Your Wedding Business.” I get it – that sounds like a lofty goal, maybe even a bit of marketing fluff. But listen up, CEO – what if I told you it’s easier than you think? What if hitting those massive revenue goals isn’t a pipe dream but something within your reach, right now?

Today, I’m breaking down the exact five strategies you need to stop playing small and start making massive strides in your wedding business. This isn’t about small, incremental growth. We’re talking about rethinking your approach, setting bold goals, and executing with precision to scale your wedding business in ways you never imagined.

Let’s dive into the five actionable steps you can start today to 10x your business and finally hit that seven-figure mark.

1. Dominate Your Niche

You’ve probably heard the phrase “find your niche” a thousand times. But I’m going to push you to go deeper. Your niche isn’t just “wedding photographer” or “wedding planner.” It’s about getting crystal clear on who you serve and why they need YOU specifically.

“There are tons of wedding pros in the marketplace. If you continue to be vanilla, you aren’t going to stand out.” -Brandee Gaar

Here’s the deal: The wedding industry is crowded, and if you’re vanilla, you’ll get lost in the shuffle. To 10x your wedding business, you need to stand out – and that starts by niching down to the specific type of client you love serving.

Ask yourself:

• Who are your favorite clients?
• What makes them tick?
• What pain points do you solve that others can’t?
  
  

When you focus on serving a hyper-specific market – whether it’s luxury weddings, destination elopements, or traditional ceremonies for a specific culture – you become the expert in that space. And experts, my friend, can charge premium prices.

Pro Tip: Once you’ve zeroed in on your ideal client, make sure your website copy, social media, and all marketing efforts scream directly to them. Be bold, be specific, and most importantly, own your space.

2. Increase Your Prices

Yeah, I said it. Increase. Your. Prices. I know the market feels unpredictable, and you might think no one will book if you charge more. But here’s the truth: If you’re charging too little, you’re leaving money on the table and undervaluing your expertise.

“Nine times out of ten, when a new CEO comes into our program, they aren’t charging enough for their packages. This isn’t subjective. It’s based on the data.” -Brandee Gaar

Nine times out of ten, when I work with wedding pros, they aren’t charging enough to be profitable. We dive into the data and find they’re stuck in a pricing black hole—too expensive for budget clients, too cheap for luxury ones.

How do you fix it?

• Analyze your hours, hard costs, and variable costs.
• Price based on data, not emotion.
• Market to the right clients who see the value in your services.
  
  

Once you align your pricing with your value, you’ll be able to confidently say, “This is my price for the service I provide and we do not discount.” And trust me, the right clients will take it.

3. Build a Scalable System

Now, this is where many wedding pros get stuck. You think 10x means 10 times the work, right? Wrong. To scale your business, you need systems that allow you to grow without burning out.

“You’re going to work less because we’re going to build a scalable system. Look at everything you do in your business and ask if you still need to do it.” -Brandee Gaar

Start by asking yourself:

• What tasks can be automated?
• What tasks can be delegated?

Automation doesn’t have to be complex. Start small:

• Use an automated email funnel to guide leads through your process before you even touch a keyboard.
• Set up workflows for client onboarding or project management that save you hours of time.

Next, think about delegation. Even if you don’t have a big team yet, make a list of tasks someone else could handle. This helps you determine when and where to hire as you grow. You’re not meant to do everything, CEO – the faster you accept that, the quicker you’ll scale.

4. Invest in Conversion-Driven Marketing

Marketing that converts is your secret weapon to 10x growth. Too many wedding pros throw content out randomly on TikTok, Instagram, Pinterest, hoping something sticks. You need a conversion-focused strategy.

“You’re constantly like, should I run Facebook ads? Should I do more TikToks? Should I hire somebody to make TikToks for me? But you don’t know what’s converting. You have to track it.” -Brandee Gaar

Start tracking where your leads are coming from. If Instagram is your biggest lead generator, triple down on your content there. If venue referrals are sending you the most clients, how can you nurture those relationships to get even more?

Here’s what to do:

• Track your lead sources religiously. Grab my lead tracker
• Invest your time and marketing dollars where you’re seeing the best results.
• Don’t spread yourself too thin. Go all-in on the platform or strategy that’s working for you and maximize it.
  
  

If you’re throwing spaghetti at the wall with your marketing, it’s time to stop. Focus, optimize, and scale.

5. Scale Your Team the Right Way

I’ve been there. You start hiring contractors left and right, and before you know it, you’re managing 100 weddings and a team of people who need your constant attention. That’s not scaling – that’s chaos.

“I felt like a psychopath. If I wasn’t working, I was thinking about working. It consumed my every thought. That’s not a fun way to run a business.” -Brandee Gaar

To really 10x your business, you need a strategic team that replaces YOU in the key areas of your business: operations, marketing, sales, and team culture.

If you’re a solopreneur, start small:

• Hire someone to handle your social media or client onboarding.
• Look for roles that free you up to focus on big-picture growth.
  
  

Once you start building a team strategically, you’ll be able to step into the true CEO role – guiding vision, creating new revenue streams, and mentoring your leaders. Scaling smartly means you can serve more clients without working 24/7.

Before We Go

At the start of this blog, 10xing your wedding business might have seemed like an impossible dream. But now? You’ve got a clear roadmap. From dominating your niche to building a team that scales with you, the steps are simple – but they require commitment and a shift in mindset.

“If you’re here for the ride, let’s go. We are done playing small in the wedding industry.” -Brandee Gaar

So, CEO, are you ready to stop playing small and start making bold moves in your business? If you’re thinking, “Let’s go. I’m all in.” I want to chat with you about how we can take your wedding business to the next level. DM me.

Let’s 10x this thing!

FAQ

1. How do I know if my niche is too small?

If you’re consistently booking clients and feeling fulfilled by the work, your niche isn’t too small. A well-defined niche helps you stand out, not limit your opportunities.

2. What if I’m not ready to hire a team yet?

That’s okay! Start by automating as much as possible and outsourcing smaller tasks. Hiring can come when you’re ready, but there’s no need to rush.

3. Should I really increase my prices in a tough market?

Yes, but only if your value aligns with the price. Do a full pricing analysis to ensure you’re profitable, then market to clients who can afford your services.

Check out the video version of the podcast below. 👇
Subscribe to support the channel.

Ready to Build Your Profitable Business?

Join the Wedding Pro CEO Accelerator: A 6-month program for established wedding pros who are ready to ditch the overwhelm, create consistent profit, build their dream team and confidently grow their revenue to $100k/year and beyond.

👩‍💻Download my free live training to learn how to double your wedding business revenue

💌For business inquiries: sayhello@weddingproceo.com