Stop Trying to Beat the Algorithm. Start Telling Your Brand Story

I’ve made more money in my business ignoring the algorithm than forcing it to “work” for me.

So take a second to stop tracking how your Instagram post is performing and learn to approach content in a fresh new way.

Kathy Young, copywriter, and owner of Rekindle Communications, helps creatives and visionaries build connections through a unique brand message.

She’s also the copywriter for my personal coaching brand.

In today’s episode, we talk about how to ditch the content overwhelm, care less about the algorithm, and share a brand story instead. 

Listen for These Nuggets During the Show:

03:31 interview begins
04:31 who is Kathy Young?
06:48 Kathy’s entrepreneurial journey
12:42 the overwhelm of social media
18:57 less content in more places
21:46 Pinterest blog copy
21:56 Pinterest anchor strategy
29:31 other uses for blog content
34:36 copy collaborating with clients
38:46 monthly marketing meeting
45:41 one on one intensive
48:19 web copy not design
50:23 find Kathy here

Download a full transcript of this episode here!

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