Navigating the Wedding Industry: CEO Q+A

Alright y’all! Today’s episode is all about answering some of the burning questions we received from our Wedding Pro CEO Community. We’ll be diving into two important topics: grassroots vendor networking and dealing with unfavorable personalities in the local industry network. I’ll also touch up on calculating full-service planning fees and managing scope creep for wedding management clients. So, grab your cup of coffee, get cozy, and let’s dive in!

The Power of Grassroots Vendor Networking

When it comes to building a successful wedding business, vendor partnerships are SO important! From the early days of my career, I recognized the value of vendor partnerships and made them a vital part of my business. While clients may be one-time customers, vendors have the potential to refer you repeatedly if they enjoy working with you. Therefore, it’s essential to prioritize building strong relationships with them.

When interacting with vendors, shift the focus from yourself to them. Ask questions that show your genuine interest in them and their work. Find out how you can be a great partner and discuss the types of clients you can refer to each other. By investing and cultivating these relationships, you create a strong network of vendors who will be happy to collaborate with and refer you! Remember, the wedding industry is mostly word of mouth!

Dealing with Unfavorable Personalities in the Industry

In any industry, we encounter individuals who are just not the most fun to be around right? Let’s talk about what you can do to manage those people and maintaining a positive while doing so. If you do encounter someone that you are just not feeling good about, just don’t engage with their content or involve yourself in their circles.

Surround yourself with positive influences and like-minded professionals who share your vision. Remember, your energy should be directed towards building your business, not engaging in conflicts.

Calculating Full-Service Planning Fees and Managing Scope Creep

Determining the appropriate fee structure for full-service planning can seem challenging. While there’s no one-size-fits-all approach, options like percentage-based pricing can be effective. I recommend listening to episodes 77 and 162 of the Wedding Pro CEO Podcast, where industry experts discuss different perspectives on percentage-based pricing and its implementation.

Scope creep can occur when clients request additional services or expect more than what was initially agreed upon. To prevent scope creep, clearly define what is included in your basic service package and set firm boundaries. Communicate the potential costs of additional services and offer them as separate add-ons. This ensures transparency and protects your profitability.

WATCH THE EPISODE HERE

The 2024 Wedding Pro CEO Summit will be going back to school….University that is!!

>>> Our 4 majors will focus on finance, sales, team and marketing.

>>> We will have core lectures, elective classes, study halls, office hours, clubs and of course greek life.

>>> You WILL leave with the tools you need to scale your wedding business and step into your role as CEO!

We can’t wait to welcome you with open arms to the Wedding Pro CEO Summit 2024, where the knowledge flows, the community is authentic and CEOs are made! 🌟

See you in Austin!!👢

Grab your ticket to The Wedding Pro CEO Summit 2024 in Austin, TX!