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Unlocking Business Efficiency: AI and Systems in the Wedding Industry | Brandee Gaar and Tanisha Lee

Hey there, fellow wedding professionals! It’s Brandee Gaar here, and today I’m super excited to share some invaluable insights from my recent conversation with Tanisha Lee, the renowned “systems queen,” on the Wedding Pro CEO Podcast. If you’re looking to streamline your operations and deliver top-notch experiences to your clients while also finding more personal time, you’re definitely in the right place!

Embracing the Digital Edge in the Wedding Sector

In our vibrant wedding industry, staying ahead means embracing technology. During our podcast, Tanisha, with over 15 years in event and wedding planning, highlighted how vital systems and artificial intelligence (AI) are for achieving balance, enhancing client interactions, and scaling wedding businesses effectively.

We dived into the benefits and challenges of weaving technology into the fabric of our wedding businesses. Imagine using AI assistants like Siri and Alexa not just in your home but as an integral part of your business operations! Or think about the power of advanced Customer Relationship Management (CRM) tools like Dubsado or Harpsen (Tanisha Lee’s preferred CRMs) that can transform how you manage client relationships. (We love Planning Pod for my wedding planning business)

Crafting Luxurious Experiences Through Automation

A key takeaway from our conversation was the crucial role of automation in upgrading client services. By automating routine tasks and refining communication channels, we can offer personalized and seamless experiences that feel luxurious and effortless to our clients.

Tanisha stressed the importance of making client processes as easy as possible—from onboarding and signing contracts to gathering essential event details. It’s all about reducing friction and making every interaction with your business a pleasant and memorable one. We both agree to avoid long client feedback forms, for example.

Overcoming Tech Intimidation

If you are anything like me, diving into new technologies can seem daunting. Tanisha shared some fantastic advice on tackling this fear head-on. Her strategy? Schedule dedicated time. If it is not on the calendar it doesn’t get done.

Carve out specific time(s) to explore and integrate new technologies. Reach out for support, utilize online resources, and take it one step at a time. You might be surprised at how simple steps can lead to significant transformations in how you manage your wedding business. (The customer support service must be helpful and timely so make sure you experience that before investing in a software.)

We also touched on some real-life examples where integrating systems and AI has not only saved time but also boosted client satisfaction and positioned those businesses as industry leaders.

Don’t Miss the Wedding Pro CEO Summit

And if you’re as pumped as I am about pushing the boundaries with systems and AI, you won’t want to miss the upcoming 2024 Wedding Pro CEO Summit in Austin, Texas! It’s happening from June 3rd to 6th, and it’s going to be packed with workshops, hands-on sessions, and expert advice from leaders in our field like Tanisha Lee. You will leave with the work done in your business not just a notebook filled with ideas you will never get back to.

Stay Connected with Tanisha Lee

For more gems on leveraging technology in your wedding business, make sure to check out CollectivelyWed.com and follow Tanisha on social media at CollectivelyWed. Engage with her to continue learning and adapting in this ever-evolving industry.

Check out the video version of the podcast below. Subscribe to support the channel.

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