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Hey There, CEO!

You know that little voice in your head that says, “Don’t list prices on your website; it’ll scare clients away”? Let’s silence it for good.

Transparency isn’t just a trend; it’s a strategy. In today’s marketplace, being upfront about pricing builds trust, attracts the right clients, and ultimately puts more money in your pocket.

Here’s why—and how—you can make price transparency your wedding business’s secret weapon.

1. Today’s Clients Crave Information—Now!

Gone are the days of “mysterious luxury” being an effective selling point. Today’s engaged couples, especially Gen Z and millennials, want instant access to information, including pricing.

“They simply haven’t lived in a world where they can’t get information at their fingertips… When you don’t put pricing on your website, it feels to them like there’s some sort of shady reason.”
-Brandee Gaar

Without pricing, you risk losing potential clients who don’t want to waste time figuring out if you’re within their budget. Being upfront ensures they feel valued and respected.

2. Transparency Builds Trust

Think of price transparency as the first handshake with your potential clients. It shows confidence in your value and prevents clients from feeling blindsided.

“All they want to do now is make sure you are as amazing in person as you were in all of your marketing.”
-Brandee Gaar

By showcasing a range, average investment, or starting price, you let clients self-assess if you’re the right fit. It’s not about listing every detail; it’s about creating trust.

3. Fewer Leads, But Better Ones

Here’s the twist: listing prices might reduce the number of inquiries, but the ones you do get… They’re golden.

“You might start to get five to seven leads per week, but they’re all going to be already qualified.”
-Brandee Gaar

Fewer but qualified leads mean less time wasted and more time spent closing deals with your ideal clients.

4. Save Precious Time—for Everyone

Think of all the hours spent on calls with clients who just aren’t a fit. Now imagine reclaiming that time for marketing, client care, or even self-care.

“Your time as a business owner is precious… You could be spending that time closing more of your ideal leads.”
-Brandee Gaar

And let’s not forget: couples appreciate avoiding unnecessary calls too.

5. Pricing = Confidence in Your Value

Showing your pricing isn’t about being a commodity; it’s about standing confidently behind your worth.

“If your marketing makes your company so desirable that an engaged couple is stalking your Instagram, they will find the money to afford you.”
-Brandee Gaar

The right clients will value you—not because you’re the cheapest, but because you’re the best fit for their big day.

6. How to Showcase Pricing Without “Selling Out”

Not sure how to make it work? Start simple. Here are my three methods:

• Average Investment: “The average investment of our couples is $X.”
  
• Pricing Range: “Our services range from $X to $Y.”
  
• Starting Price: “Packages start at $X.”
  

“All we’re trying to do on your website is give them enough information to know if you’re even on the same planet.”
-Brandee Gaar

This isn’t a “McDonald’s menu.” It’s clarity.

7. Competitors Knowing Your Prices? Who Cares!

Worried competitors will see your rates? That is not a valid reason to keep pricing information off your website and away from your interested clients.

You are punishing the engaged couple on the assumption that your competition is looking at your pricing. If a competing vendor wants to find out your pricing they will, regardless of it being posted on your website.

“If your competitor really wanted to understand what your pricing was, they could get it.”
-Brandee Gaar

Focus on your value. Unless you’re racing to the bottom, competition shouldn’t scare you.

8. You’ll Close More Sales

By the time clients contact you, they’ve already seen your pricing and decided you’re worth it. This removes pricing objections from consultations and allows you to sell with confidence.

“You will sell more confidently, you will close more often, and your sales will skyrocket simply because of this one change.”
-Brandee Gaar

Try it, the great thing about being a business owner is we can test these strategies. Take 90 days and put this to the test. DM me your results and mention this episode and we can review your results.

Before We Go

Price transparency isn’t just about numbers; it’s about trust, confidence, and connection. By aligning with how today’s clients shop, you’ll build a more profitable, stress-free business.

Get pricing up on your website and start closing more clients every single week! Next year could be the year everything changes for you.

FAQ

1. Won’t listing prices scare off potential clients?

Not the right ones! If someone sees your prices and feels stretched, they’ll make it work if your marketing convinces them you’re worth it.

2. How detailed should my pricing be?

Stick to ranges, starting prices, or averages. It’s about giving enough info for clients to assess fit without overwhelming them.

3. What if my prices change frequently?

A starting price or range allows flexibility. Update your website periodically to reflect current rates.

4. Will fewer inquiries hurt my business?

Not at all. Fewer but qualified leads mean higher conversion rates, less time wasted, and more profit.

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