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The #1 Mistake That’s Stalling Your Wedding Planning Business

Hey there, CEO! If you’re feeling overwhelmed in your wedding planning business, fully booked, and drowning in weddings, I get it. It’s tempting to cut event management and focus solely on those high-ticket, full-service clients.

I see planners do this all the time. But let me be crystal clear: eliminating event management is one of the biggest mistakes you can make.

If you want to scale faster, build a stronger reputation, and keep consistent cash flow, event management should stay in your offers. And no—you don’t have to do them yourself! Let’s break down why keeping event management is the game-changer for your business.

1. Cutting Event Management Dries Up Your Lead Pipeline

You probably started with event management, right? It’s affordable, easy for couples to say yes to, and gets your foot in the door with venues and vendors. That’s how you built a solid reputation.

But then, success hits.

You’re booked out, full-service clients start rolling in, and you think, I don’t have time for budget-conscious couples anymore. So you cut event management—and then your inquiries slow down.

🚨 Here’s why:

“You were being referred by partner vendors and venues all over town that were consistently driving leads into your sales funnel.”

Cutting event management means cutting off a major referral source. Venues love to recommend planners who they trust, and if you’re not visible at their weddings anymore, they’ll refer someone else.

2. It’s the Best Training Ground for Your Team

Want to scale past six figures? You cannot do everything yourself.

But if you eliminate event management, where will your new planners train?

“Learning this piece of the puzzle is essential to becoming a great wedding planner, so when you get rid of event management, you have no training ground.”

Event management is where your team learns how to:

✔️ Keep their cool under pressure

✔️ Manage timelines and vendors

✔️ Troubleshoot in real-time on wedding day

It’s the perfect entry point for up-and-coming planners. Let them handle event management while you step into your CEO role.

3. Event Management Keeps Cash Flow Predictable

Full-service weddings are amazing. But they’re also inconsistent.

You land a big luxury wedding, get a huge deposit, and then… crickets. Feast or famine.

“When you offer event management, that’s gonna allow you to have two to three new bookings every single month. And while they’re a smaller amount, it’s predictable income.”

Predictable cash flow = stability in your business. Event management weddings help cover your fixed expenses so you’re not constantly stressed about when the next full-service client will book.

4. More Weddings = More Visibility

Think about this:

👉 30 event management weddings a year = 30 opportunities to work with venues and vendors

👉 30 chances to get rave reviews

👉 30 times your brand is in front of new couples

“Keeping event management as part of your service offerings also allows you to keep your brand name front and center with all of those venues and partner vendors in town.”

This means more word-of-mouth referrals, stronger industry relationships, and more credibility as a go-to planner.

5. Event Management Can Add $45,000+ to Your Bottom Line

Let’s do some quick math:

✅ You charge $2,500 per event management wedding

✅ You book 30 per year

✅ That’s $75,000 in revenue

Now, let’s say you pay an associate planner 40% of the package price. That’s $30,000 in payouts, leaving $45,000 in profit—all while you focus on higher-end weddings and scaling your business.

“This is what I call scaling like a CEO because you’re not just running a business—you are scaling a money-printing machine.”

How to Add Event Management Back (Without Overloading Yourself)

Feeling the regret? Don’t worry—fixing this mistake is easy.

Step 1: Put Event Management Back on Your Website

✔️ Update your pricing brochure

✔️ Let venues and vendor partners know you’re offering it again

Step 2: Hire an Associate Planner

✔️ Train them to handle event management

✔️ Pay them 40% of the package price

Step 3: Shift into Your CEO Mindset

✔️ Stop thinking like a solopreneur

✔️ Focus on strategic growth, not just handling weddings yourself

If you’re already maxed out and need help building a team, let’s chat! This is exactly what we do inside Wedding Pro CEO Inner Circle. DM me on Instagram @Brandeegaar, and let’s strategize.

Before We Go

Ready to Scale Like a CEO? 🚀

If you’re serious about growing your wedding planning business without burnout, it’s time to start thinking bigger. Event management isn’t a step backward—it’s the key to sustainable, scalable growth.

Let’s make your business a money-printing machine. Apply to work with us inside Wedding Pro CEO at weddingproceo.com/application, and let’s build your dream team!

FAQ

1. Isn’t event management just for budget-conscious couples?

Nope! It’s actually a strategic way to grow your business. It keeps cash flow steady, maintains vendor relationships, and provides a training ground for your team.

2. What if I don’t want to do event management weddings myself?

Great! You shouldn’t. The goal is to train your team to handle them so you can focus on high-end weddings and business growth.

3. How much should I pay an associate planner for event management?

A good rule of thumb is 40% of the package price. This keeps them motivated while ensuring your business remains profitable.

4. How do I market event management without cheapening my brand?

Position it as a premium coordination service. Focus on how it provides a stress-free wedding day, professional vendor management, and seamless execution.

5. Where can I get help building my team?

Inside Wedding Pro CEO Inner Circle, we help you structure your team, set pricing, and scale past six figures. Apply at weddingproceo.com/application!

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com