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Hey there CEOs! I ran a poll the other day and the results nearly made me drop my coffee. I asked wedding pros how many times they follow up with a new inquiry—and guess what? The #1 answer was… once. Once?! No wonder bookings are feeling slow.

Here’s the deal: if you’re only following up once, you’re ghosting your leads. And that’s not just bad business—it’s lost revenue. But the good news? I’m about to give you my exact follow-up process that can increase your bookings by 200–300%, and it is easy to setup.

Ready to turn inquiries into income? Let’s dive in.👇

1. Automate That First Email (Like, Yesterday!)

Let’s be real: we’re all busy. But if you’re not automating your first email, you’re killing your conversion rate before you even get started.

“It is 2025, and wedding pros—if you are not automating this very first email, you are literally killing your conversion rate.”

This email should go out within 60 seconds of a new inquiry. Not 60 minutes. Not when you get around to it. Instantly.

And it needs these three golden nuggets:

• A quick intro to who you are and why people love working with you (testimonials help here!)
• A full pricing brochure—not just your starting rate
• Clear, confident next steps (Book a consult? Fill out a form? Tell them exactly what to do next)

Automation isn’t spammy. It’s strategic. It shows you’re a pro who’s got their stuff together.

2. Add a Personal Touch with Day-One Texting

Now that your email’s doing its thing, let’s get personal. I’m talking about texting—and yes, it’s a game-changer.

“The open rate on a text is 8 to 10 times higher than the open rate of an email.”

I batch these once a day and make sure they feel human, not robotic. Here’s a sample:

“Hi Sally! This is Brandee with Blush. I saw that you inquired with us earlier today. You likely already got an automated email with pricing, but I wanted to personally reach out and see if I could answer any questions.”

Notice how it’s not just a copy-paste of your email? That’s key. It’s about creating a relationship, not spamming their inbox.

3. Keep Showing Up with Value-Packed Emails

You sent the first email. You texted. And still… crickets?

Welcome to the wedding world. Couples are drowning in vendor info.

“We want to stay top of mind without just sending those basic, boring, gross emails that say, ‘Hey Sally, just checking in.’ Ugh, so gross, right?”

Instead, send valuable content every 3–5 days for at least 30 days:

• Budgeting tips
• Questions to ask a venue
• Planning checklists
• Real client testimonials that explain what made YOU different

You’re not bothering them—you’re helping them plan smarter and see you as the expert you are.

“They reached out to you. You didn’t cold-call them during dinner.”

Remember that. 🙂

4. Don’t Be Creepy—but Don’t Be Silent Either

Texting isn’t something you want to overdo. But silence? That’s just handing your leads off to the competition.

“I’m a big believer in sending at least two texts… but I do think that texts are slightly more invasive than the inbox.”

That second (and final) text should come toward the end of your email funnel—think of it as your final wave before the train leaves the station.

Example:

“Hey, this is Brandee with Blush. Just wanted to say I’d love to chat if you’re still looking for a wedding planner!”

Simple. Kind. Professional.

5. The Last Nudge: Close Strong and Smart

This is your “Are you still interested?” moment. And it works.

“We always send the last email that says something like, ‘We’re going to close out your file’… We get quite a big response from this.”

People are busy. But this kind of nudge triggers them to act—either by telling you they booked someone else (great, clean your list!) or reigniting the convo with, “Wait, no, we’re still deciding!”

Pro tip: keep it light. No guilt. Just a heads-up that you’re moving on unless they say otherwise.

6. Want 200% More Bookings? Do the Math.

If you’re still wondering whether all of this is worth it, here’s the hard truth:

“If you’re currently closing one out of every 10 leads, that’s a 10% conversion rate. Just by implementing this system, you could increase that to three or four leads out of every 10.”

That’s 200–300% growth—without spending more on ads or chasing cold leads.

And honestly? The reason you’re not following up isn’t time or tools. It’s fear.

“The real reason you’re not following up is because you’re afraid of being annoying. But the truth is, being ignored doesn’t mean you’re annoying. It just means they’re not ready yet.”

You’re not spamming. You’re serving. Professionals follow up. Amateurs ghost.

You get to choose which one you are.

📥 Free Resource: Brandee’s Inquiry Funnel Template

If you’re thinking, “Okay girl, I’m IN—but where do I start?” I’ve got you covered.

“Go download my free inquiry funnel. I literally give you all of the copy for your emails and the scripts I use for texting.”

🎁 Grab it here: weddingproceo.com/emails

Start using it today and watch your bookings grow—without burnout, without ads, and without second-guessing your follow-up game.

Final Thoughts (aka… This is Your Move)

Your inquiry form isn’t the finish line—it’s the starting line for new revenue. If you want to scale your business without the hustle, this is your roadmap.

Set it up once. Let it run. And watch your calendar fill up.

Now go follow up like the CEO you are. 💼💍

FAQ

Q1: What if I feel like I’m annoying my leads?

You’re not. You’re being helpful. As Brandee says, “Being ignored doesn’t mean you’re annoying—it just means they’re not ready yet.” Stay helpful, not salesy.

Q2: How long should my email funnel be?

At least 30 days. Keep providing value until they book—or tell you they’ve gone another direction.

Q3: Do I really need to text? Isn’t email enough?

Texting has 8–10x higher open rates than email. It’s not required, but it’s a massive boost to your connection and conversion.

Q4: Is there a template for all this?

Yes! Download Brandee’s free inquiry funnel and plug it right into your CRM: weddingproceo.com/emails

Q5: Was there a video I could watch on how to setup my Flodesk?

A: Yes! Here is Brandee’s Flodesk Tutorial – https://www.youtube.com/watch?v=oIUZFZiHMso

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com