Jump to Youtube Video

Okay Wedding Pro, let’s rip the band-aid off: Stop buying courses if you’re not ready to actually do the work.
I said it.
Bold? Maybe.
But after coaching over 1,100 business owners through our programs, I’ve seen this movie too many times.

Here’s the truth:

“No course, no coach, no program is going to be able to wave a magic wand and magically fix your business.”

Courses aren’t broken. But your expectations might be. Let me walk you through the real reasons courses don’t work – and how to finally get the ROI you were promised.

1. You’re Buying Access, Not Transformation

I see this all. the. time. You drop your credit card, get your logins, and then… crickets.

“They buy access, but they never engage… I haven’t opened a single module. And I’m like, I’m not sure how to help you if you won’t come engage.”

Here’s the dirty truth: Buying a course isn’t the transformation — doing the work is. And if you never even show up to the live calls or open a module? You just bought a really expensive digital paperweight.

Don’t just buy access. Buy commitment. That’s where change begins.

2. You’re Fighting New Strategies With Old Mindsets

You can’t expect new results while clinging to old habits. But so many course-takers show up with crossed arms and closed minds.

“I’ve tried that before. It doesn’t work. Oh, that won’t work in my market. You don’t understand my business.”

Sound familiar? Look, I get it. You’re protective of your brand. But the students who win are the ones who say:

“Okay, I’ll try it. Can you walk me through exactly what that would look like?”

Success requires humility. If you already knew all the answers, why isn’t your business scaling? Let that sink in.

3. You’re Consuming Content, Not Creating Change

There’s so much free education out there – and that’s a beautiful thing… until it’s not.

“At some point, all of that education isn’t gonna help if you don’t start to implement.”

I compare it to watching volleyball. I’ve sat in cold gyms for years with my three girls. But if you throw me on a court? I have no clue how to actually play.

Stop scrolling. Start doing.

Every time you watch a new reel or download another PDF without taking action on the last one, you’re delaying your own growth.

4. You Expect Your Coach To Work Harder Than You Do

This one might sting. But if you’re waiting for your coach to chase you down and drag you to success — it’s not gonna happen.

“It’s irresponsible of you as the business owner to expect your coach to care more about the success of your business than you do.”

You’re an adult. You started a business. That means you’ve got to show up like a CEO. Ask questions. Join calls. Do the homework. Communicate when you’re stuck.

Because guess what?

“Your coach can hand you the playbook, but you’re the one that has to run the plays.”

5. You’re Not Tapping Into the Power of Community

Courses aren’t just modules and templates. The real gold? It’s the people — the community, the coaches, the energy. But only if you use it.

“They’re using the resources that they’re given. They’re tweaking results as they go. And they’re very engaged inside the community.”

The winners are the ones who give AND take. They support others, ask great questions, offer insights, and build relationships.

And hey, pro tip: Teaching someone else is one of the best ways to master what you’ve learned.

“Teaching makes me even better at what I already do.”

So, Do Courses Work?

Heck yes — when YOU do.

We’ve had hundreds of students inside Wedding Pro CEO get wins like:

• Selling their highest package ever
• Hiring their first team member
• Paying themselves for the first time
• Crossing seven figures in revenue

How?

“They take ownership. They implement fast. They stay engaged. And they’re open-minded.”

If that’s not you right now — that’s okay. Just don’t keep expecting different results from the same old effort.

Before You Buy That Next Course…

Ask yourself this:

Am I ready to show up, be coached, and implement with intention?

Because if you are — the right program can change your business (and your life). But if you’re just looking for a magic pill, it’s time to stop wasting your money and your potential.

You’re the CEO. You’ve got this. And if you want support from a team who’s been in the trenches and knows what works — I’d love to meet you inside Wedding Pro CEO.

🔗 Apply here → weddingproceo.com/application

Let’s build something that lasts. Together.

FAQ

Q: Should I stop buying courses altogether?

Nope! But stop buying them as a substitute for doing the hard work. Buy them when you’re ready to commit, take action, and stay engaged.

Q: What if I’m too busy to attend live calls or finish modules?

Then now’s probably not the right time to invest. Without implementation, the ROI won’t come — no matter how good the program is.

Q: How do I know if a program is right for me?

Ask yourself: Am I coachable? Am I ready to try new strategies? Can I make time to show up? If the answer is yes, you’re ready.

Q: What makes Wedding Pro CEO different?

We’re not here to coddle you. We’re here to push you. To coach you. To guide you. But YOU have to take the lead. We give you the blueprint — you build the house.

Check out the video version of the podcast below. 👇
Subscribe, comment and share to support the channel.

💌For business inquiries: sayhello@weddingproceo.com

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with.