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From “Is This Too Fast?” to “I’ve Got This.”

Let me tell you a story that’s so common inside the Wedding Pro CEO community, and yet it always inspires me to the core.

MK Morrissey, founder of MK Your Dream Day in Boston, went from planning a handful of weddings to running a multi-six-figure company with a team of lead planners, assistants, and support staff—all within 18 months. Yes, you read that right.

But here’s the thing: MK didn’t just scale quickly. She scaled intentionally. And if you’re a wedding pro with big dreams and growing pains, you’re gonna see yourself all over this story.

1. She Quit Her Job and Took a Leap

“It was terrifying to start that… I was leaving a very steady full-time job to go do something completely on my own.”

Like many of us, MK didn’t start her business because it was her lifelong dream. She stumbled into it after coordinating a friend’s wedding—and she fell in love. Fast forward to 2022, she left her nonprofit events job and started MK Your Dream Day.

Scary? Absolutely. Worth it? 100%.

And when she took that leap, her timing couldn’t have been better. Post-COVID demand was booming, and MK was ready.

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2. She Let Momentum Work in Her Favor

“It actually helped me grow faster… Weddings that were supposed to happen one, two years prior were now happening. And they needed a coordinator fast.”

Instead of fearing the chaos, MK leaned into it. She rode the wave of pent-up demand in 2022, working 20 weddings in her first year. Her business grew naturally—referrals, word of mouth, and bridesmaids turned clients kept the calendar filling up.

She didn’t need to chase leads… but she knew she needed structure to keep up.

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3. She Faced Her Finances Head-On

“I didn’t know how much to pay myself. I didn’t know what to charge… I hated looking at numbers.”

Let’s be real—pricing and profitability are two of the most common pain points for new (and even seasoned) wedding pros. MK was no exception.

In her early days, she threw numbers out there based on “what sounded about right.” But as her business grew, that approach became risky.

When MK joined Wedding Pro CEO, we dug into budgets, revenue goals, and expenses. It wasn’t just about money—it was about confidence.

“Now I know how to actually make a goal and not just pick a random number.”

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4. She Got Off the Manual Admin Struggle Bus

“I wasn’t using a CRM… I was manually responding to inquiries and sending contracts by hand.”

Y’all. When MK told us this, my jaw hit the floor.

She was doing $200k+ in revenue and still manually handling inquiries and contracts. 🤯 But here’s the thing—this is so common when you’re trying to DIY your growth.

The first thing our team helped her do? Implement a CRM.

Not because it’s trendy—but because automations = freedom.

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5. She Hired (and Empowered) Her First Team Members

“I couldn’t be in two places at once… so I had to start training planners while figuring out how to run a business.”

As MK’s bookings doubled in 2023, she hit that “oh crap” moment—she couldn’t take every client herself. So she brought on two lead planners and trained them from the ground up.

It was fast. It was messy. It was worth it.

But this kind of growth required more than just hiring. It meant training, documenting processes, and leading with clarity.

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6. She Embraced Systems That Scale (Like the Point System)

“The point system was a huge learning curve for me… but now I understand how many clients each planner can handle.”

Inside Wedding Pro CEO, we don’t wing team capacity. We use a point system that quantifies how much work each client brings—and how many weddings each team member can take without burning out.

Once MK implemented this? She stopped guessing and started leading with confidence.

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7. She Stopped Being the Bottleneck

“I had a team of 16 people all reporting to me. I thought that made sense… but it didn’t.”

This is one of the biggest roadblocks for scaling wedding business owners. You want to grow—but suddenly, your inbox is overflowing with internal team questions. MK knew something had to give.

So we helped her create a leadership layer. Now, instead of everyone reporting directly to her, she has an ops manager who oversees the team and handles training.

“It’s been amazing. And it actually created more opportunity for others on my team to grow too.”

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8. She Let Go (Just a Little) to Grow Big

“It’s weird not knowing every couple’s color palette or design choices… but I trust my team now.”

Letting go is the hardest part. But it’s also the most powerful.

MK went from attending every call and touching every detail to being the CEO—someone who trains, supports, and trusts her team to serve clients exceptionally well.

It’s not about losing control—it’s about building a business that doesn’t need you 24/7.

“I wanted my team and clients to feel supported… but I needed to stop being the only one doing the supporting.”

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9. She Doubled Her Revenue (Then Almost Did It Again)

“By September, I’d already hit my yearly goal… and we added another $75k to the projection.”

Since joining the Wedding Pro CEO Inner Circle, MK has:

• Doubled her revenue in the first 12 months
• Almost doubled it again the following year
• Built a leadership team
• Hired and trained multiple lead planners
• Built out SOPs, budgets, projections, and pricing models
• Reclaimed her time to focus on being the visionary

All of this in less than two years. 🎯

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Wanna Be the Next Success Story?

If you’ve been listening to the podcast or following on IG and thinking, “This sounds like me…”—it’s probably time.

Start with Wedding Pro CEO Accelerator or hop on a call to find out which level is best for you.

Your business doesn’t have to feel like popsicle sticks and bubble gum holding it together. 😉

📱Connect with MK

Follow MK and her dreamy Boston-based planning team at @mkyourdreamday and send her a DM saying “Heard you on Brandee’s podcast!” 💛

Let’s keep building businesses that don’t burn us out.

You’re just one decision away from that breakthrough.

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FAQ

Q1. How fast is “too fast” to grow?

Growth isn’t bad—but uncontrolled growth is. If you’re seeing increased bookings and revenue but starting to feel like “the wheels are falling off the bus,” that’s your signal to slow down and build your infrastructure. That’s exactly what MK did.

Q2. Can you scale a wedding business without working every weekend?

Yes, yes, and yes. But you have to build a team and learn to delegate. MK is living proof that you can grow without burning out.

Q3. Do I need to be at a certain revenue to join Wedding Pro CEO?

Nope! We have coaching for different levels. MK started in Accelerator but quickly moved into Inner Circle because of how fast her business was scaling. The most important thing? You’re ready to implement.

Q4. What if I don’t have a team yet?

That’s okay. But if you want to grow beyond yourself, you’ll need to start planning for one. MK’s journey shows how quickly that can happen once you start booking more than you can handle solo.

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with.