Sales plateaued? Looking for a boost in sales? One of my students saw her conversion rate jump from 19% to an astounding 58% in just one month implementing this simple step.

In this episode, I’m walking you through the exact steps I shared with her, complete with real-time examples of how to respond to leads, follow up effectively, and the secret strategy missing from many sales funnels.

Hey there, CEO!

Welcome to the Wedding Pro CEO podcast blog. I’m, Brandee Gaar, here to help you grow and scale your wedding business.

Today, we’re diving into the powerful impact of text messaging to close sales in your sales funnel.

Texting During the Sales Process

Texting isn’t just a modern convenience—it’s a game-changer for sales funnels.

Cayla Cummings, a top-tier photographer in Austin, Texas, saw that 58% boost mentioned above in her conversion rates after incorporating texting into her sales process.

If you’re feeling overwhelmed about how to start, don’t worry! We’ll break it down together.

Humanizing Your Brand Through Texting

The biggest win with texting? It humanizes your brand.

Unlike cold emails or automated responses, a personal text message makes potential clients feel valued and understood.

The current generation craves this level of personalized interaction, making it crucial for standing out in a crowded market.

Effective Email Automation Strategies

Automation still plays a crucial role.

When an inquiry comes in, they receive an automated email immediately.

This email must be packed with value—your pricing guide, a bit about you, and most importantly, a clear call-to-action.

Avoid generic messages like “We’ll get back to you in 48 hours.” Instead, give them actionable steps, like booking a consultation.

Personalize the Follow-Up

Later in the day, I follow up with a personal text.

This message isn’t automated—it’s a genuine reach-out to see if they have any questions and to establish a connection.

The timing matters too. I prefer sending these texts in the late afternoon when they’re likely off work and more responsive.

Managing Client Communication Boundaries

Set clear boundaries for client communication from the get-go.

Have your expectations in writing. Our welcome guide specifies that while clients can text us with simple questions, we have set hours for responding.

This ensures clients know what to expect and respect your time.

Example of a Successful Texting Strategy

Here’s a practical example:

1. Automated Email: Immediately after an inquiry, send an automated email with your detailed pricing guide, some information about your services, and a link to book a consultation.
   
2. Personal Follow-Up Text: A few hours later, send a personal text like, Hi Susy! This is Brandee Gaar with Blush. We got your inquiry earlier today and I’m excited to learn more about your wedding. You likely already received an automated email with fun details on pricing, our services, etc… but I wanted to personally reach out to say hi and see if I can answer any questions for you?
   
3. Further Follow-Up: If they don’t respond, let your email funnel run its course. You can send another follow-up text towards the end of the funnel, but don’t overdo it. One more personal touch can make a big difference without feeling intrusive.

Choosing the Right Tools for Texting

You don’t need fancy tools to get started. Google Voice is an easy option for creating a separate business number.

Alternatively, you can use an old phone dedicated to business texts.

The key is consistency and making sure your responses are timely and personal.

Before We Go

Integrating texting into your sales funnel can dramatically improve your conversion rates by making your communication more personal and immediate. Set clear boundaries, automate wisely, and always follow up with a personal touch.

“Don’t let overwhelm hold you back. Strategic texting and automation can streamline your sales process and boost your bookings, freeing you to focus on what you love.” — Brandee Gaar

FAQs

Q: What should my first automated email include? A: Your first automated email should include your pricing guide, a brief introduction to your services, testimonials or reviews, and a clear call-to-action such as booking a consultation.

Q: How soon should I follow up with a text after an inquiry? A: It’s best to wait a few hours to ensure they’ve had time to review your initial email. Sending a follow-up text later in the day can increase the chances of getting a response.

Q: Can I use my personal phone for business texts? A: While you can use your personal phone, it’s advisable to use a separate number for business purposes to maintain professional boundaries and organization.

Q: How do I manage client texts during non-business hours? A: Set clear expectations in your welcome guide about when you’ll respond to texts. Mark texts as unread and address them during your designated working hours to maintain a healthy work-life balance.

By following these steps, you can create a more engaging and successful sales funnel that leverages the power of text messaging to close sales. Happy texting, and here’s to skyrocketing your conversion rates!

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