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Step-by-Step: How to Build a $100K Wedding Business This Year

If I had to start all over—no leads, no brand recognition, no team—here’s exactly how I’d build a $100K wedding business in 2025. Spoiler alert: it’s not just “post more on Instagram.”

I know because I’ve done it. I built a multi-six-figure wedding business, hit total burnout, and then rebuilt it into a company that now runs without me. And now? I coach thousands of wedding pros all over the world to do the same. So trust me, this isn’t theory—it’s a proven roadmap.

Let’s break it down, step by step.

1. Shift Your Mindset—Think Like a CEO

Alright, hear me out on this first one because it’s everything. If you’re already rolling your eyes like, “Oh great, here comes the woo-woo stuff,” stay with me, CEO. This is the most overlooked step to building that first six figures.

As I said in the podcast:

“This is the piece that you cannot skip… You have to stop thinking like a creative, a DJ, a planner, a florist, a stationer—whatever it is that you are—and start strategizing like a CEO.”

What does that mean in real talk? You’ve got to know your numbers inside and out:

• How many leads are coming in?
• How many are booking consultations?
• How many of those are turning into paying clients?

No more pricing on a whim or making decisions based on fear or gut feelings. We make data-driven decisions here. I can’t tell you how many times I’ve seen talented pros stall because they’re flying blind. Don’t be that person.

2. Pour Fuel on Your Marketing

Once you’ve got that CEO mindset locked in, it’s time to build demand—fast.

“You know what you’re selling. You know what you’re pricing it at. But now you need eyeballs.”

Here’s exactly what I’d do:

• Pick ONE platform. Pinterest, Instagram, TikTok, YouTube—whatever feels most aligned for your ideal couple. Go all in and master it.
• Post 3–5 times a week. And no, I don’t mean just pretty pictures. You need to speak directly to the pain points of your ideal couple.

I know, I know—you might be thinking:

“Brandee, engaged couples don’t have pain points. That sounds weird.”

But YES, they do. They’re overwhelmed, they don’t know what to do first, how to pick a venue, or when to send invitations. Your job? Show up and be the expert they’re desperate for.

Oh, and one more thing:

“You must put your face on social media. Gone are the days where this is a luxury or optional.”

People buy from people. You’ve heard me say it a million times because it’s true: people buy from people they know, like, and trust. So stop hiding behind your logo and show them who you are.

3. Master the Sales Conversation

Here’s where the magic really happens: the sales conversation.

“Money is made in the sales conversation and too many wedding pros use the excuse that they don’t want to sound salesy, so they never sell.”

Oof, that one stings, right? But it’s the truth. Selling is serving when you know your service solves your clients’ problems.

My go-to sales strategy? The Assume Method.

“This is my signature framework on exactly how to run a consultation so that you get to know the couple and ask for the close right there during the consultation.”

(If you want the full breakdown, grab my free training—click here)

A few golden rules to remember:

• Always guide toward a yes or no. Set a clear follow-up date if they’re not ready to sign immediately.
• Aim for a 70% close rate. That means for every 10 consultations, you’re booking 7 clients.

Let’s do the math:

If your average booking is $3,000, that’s $21,000/month from just 10 consultations. See how fast it adds up?

4. Add Automation to Scale

Once you’ve got cash coming in, it’s time to get out of your own way and build systems that scale.

“In the beginning, you are doing everything by hand… But as you start to have cash, I want you to think about how you can remove yourself and invest in the business.”

This looks like:

• A killer CRM to keep leads and clients organized
• Time-blocking your calendar for CEO tasks (no more drowning in client work!)
• Automating emails, payments, and those repetitive little tasks that eat up your day

I hear this ALL the time:

“I don’t have time to implement systems.”

And my answer?

“If you don’t, you will hit burnout. I promise you.”

Systems create freedom. The sooner you put them in place, the smoother your business will run—and the faster you’ll scale without sacrificing your sanity.

Ready to Build Your $100K Wedding Business?

Listen, CEO: hitting six figures is simple, but it’s not easy. Most wedding pros won’t do it—not because they’re not talented, but because they aren’t willing to put in the effort where it really counts.

If you’re serious about making 2025 your year, stop guessing, start leading, and implement this strategy step by step. I’m rooting for you every step of the way.

You didn’t start your business to stay stuck. If you’re ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application

FAQ

Q: How long will it take to hit $100K?

It depends on your market and how quickly you implement each step, but many of my students start seeing huge momentum within 3–6 months.

Q: Do I have to be on every social media platform?

Nope! In fact, I recommend you don’t. Pick one platform and master it before expanding.

Q: I hate selling. Can I still succeed?

If you want to build a profitable business, you must embrace sales. But good news: selling doesn’t have to feel sleazy when you truly believe in your service.

Q: When should I start automating?

As soon as you’ve got consistent bookings coming in, start automating small tasks to free up your time for growth.

Q: How can I work with Brandee more closely?

Easy! Apply to join Wedding Pro CEO where we dive deep into strategies like these every single week.

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com