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What My CEO Week Actually Looks Like

So many wedding pros ask me how I manage it all—running multiple businesses, coaching wedding pros, creating content, homeschooling our girls, and still showing up for life. Well, friend, I’m not superhuman. But I do have a system—and I’m breaking it all down right here, day by day.

In the episode, I’m giving you the real, raw peek into my week—how I intentionally divide my time, why I guard my Mondays like treasure, and what’s made the biggest difference in getting ROI from every single minute.

“Time is our only non-renewable resource… You can always make more money, but you can never make more time.”

Here’s what my CEO week actually looks like (plus a few juicy quotes and tips to help you build a schedule that serves your life and your business). Let’s get into it.

1. I Start with 3 Buckets to Define My Time

I divide my time into three simple, clear buckets that guide my entire week:

• CEO Time – For strategic growth, goal setting, financials, and anything that pushes the business forward.
• Team & Client Time – Coaching calls, team meetings, support, and collaborations.
• Family & Personal Time – Homeschooling our girls, church ministry, family adventures, and yes… Pilates!

“Every single minute is spent doing something that is going to return on that investment. Sometimes that’s ROI on money… sometimes it’s just investing in another human being.”

2. Sunday is Sacred: No Work Allowed

Yep, you heard that right. I do not work on Sundays. It’s a family day, period.

“You’ve been fed the lie that Sunday has to be your prep day. You don’t need to work on Sunday to have a productive week.”

I recharge, go to church with my family, and give my brain a much-needed break—because Monday is coming, and I need to show up clear and focused.

3. Monday = CEO Time Only

This is my deep focus, no-distractions day. I do not take meetings unless they’re directly related to business growth. I’m serious—Monday is locked down tight.

“I protect Monday like my firstborn child.”

Here’s what typically fills my Mondays:

• Strategic meetings (with our sales team or my business coach)
• Reviewing financials and upcoming revenue
• Checking in on annual and quarterly goals
• Planning the week with time blocks
• Pilates at the end of the day to reset

This day is all about working on the business, not in it.

4. Tuesdays & Thursdays Are for Clients + Coaching

These are my client-facing days—and this structure works.

“From 10 to 4, I’m on back-to-back calls—private coaching, group calls, guest podcasting, you name it.”

Here’s what I stack into these days:

• 1:1 strategy sessions with coaching clients
• Group coaching inside our programs
• Guest podcast interviews or live trainings
• Slack check-ins and social engagement in the morning
• Pilates or walks with my husband in the evening

Because our girls are in school these days, I’m fully present in work mode, which means high-impact sessions and tons of output.

5. Wednesdays Are All About Content Creation

Lights, camera, action—it’s content day.

“I wake up knowing I need to get in full hair and makeup and go straight into recording.”

This is what Wednesdays look like:

• Recording podcast and YouTube episodes
• Filming short-form videos for social
• Reviewing scripts or outlines
• Guest appearances on other podcasts

No meetings unless absolutely necessary—just creating the content that fuels our marketing and brand growth.

6. Friday is My Catch-Up + Inbox Day

Life happens. Things shift. That’s why I leave Fridays open to catch up.

“Everyone always says, ‘Okay Brandee, I time-blocked my whole week… but then life happened.’ Exactly. That’s why Friday is flexible.”

Here’s how I use Fridays:

• Catch up on projects or meetings bumped from earlier in the week
• Prepare for any upcoming weddings (if you’re still in the event side)
• Check my inbox (for real—only once a week)
• Reflect, plan, and breathe

7. The Game-Changer? My Inbox Strategy

This has been the biggest productivity shift for me:

“Your inbox is how other people steal your time.”

I don’t live in my inbox. Here’s how I handle it:

• My assistant checks and filters emails daily
• She flags only what I personally need to respond to
• I review those flagged emails once a week on Friday
• If anything urgent pops up, she Slacks me—easy

This lets me focus on actual CEO work and stops me from drowning in emails. If you’re still handling every email yourself… please delegate. You’ll never look back.

8. Homeschooling? Yep, We Do It Our Way

This part always surprises people: We homeschool our girls. But not in the traditional sense.

“They go to school two days a week and are home three. We’re not building the curriculum or going on field trips every week.”

We’ve found a hybrid homeschooling model that works beautifully for our family. It gives us the flexibility we crave while keeping our girls supported and learning in a structured way.

“It’s honestly the best decision we’ve ever made for our family.”

Before We Go

If you’re feeling stuck in your schedule or wondering how you’ll ever get it all done—just know that building a CEO week that serves your life is possible. It’s about intention, systems, and showing up for what matters most.

“If I’m not taking care of myself, I can’t take care of my business.”

Got more questions about time management, content creation, or how to scale a wedding business that doesn’t run you ragged?

👉 Submit your questions at weddingproceo.com/podcast, and I just might answer yours in an upcoming episode!

FAQ

Q: Do you really not work at all on Sundays?

A: That’s right! Unless there’s an urgent launch or special event, I fully rest and recharge.

Q: What if a client needs something on a Monday?

A: My team handles client support. Mondays are reserved strictly for CEO-level strategy. Boundaries matter.

Q: How do you train someone to manage your inbox?

A: Slowly and intentionally. Give feedback, create templates, and empower them to make decisions over time.

Q: What time management tool do you use?

A: I live by Google Calendar and our Slack channels. Everything is time-blocked and intentional.

Q: Is it too late to start a schedule like this?

A: Never! You can start adapting your week to reflect your priorities anytime. Start small and protect your time.

Check out the video version of the podcast below. 👇
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