From Scrolling to Booking: Mastering Wedding Industry Marketing

If you’ve been treating Instagram like just another item to tick off your endless to-do list, you need to hear this. Instagram is one of the essential parts of your wedding industry marketing. Instagram isn’t just about posting pretty pictures and crossing your fingers for likes; it’s your secret weapon for funneling those ideal leads straight into your business.

The problem is this strategy or lack of strategy is a complete waste of your energy, and your time as
the business owner would be better spent literally anywhere else. Am I telling you to get off of Instagram? No, I’m not telling you to get off of Instagram. it’s the #1 organic resource for filling your funnel with ideal leads. And what I am telling you is that you need to be using Instagram strategically to be the top of your funnel.

In this episode, I’m gonna show you 3 strategies to fall in love with Instagram again and to start making sales right in the DMs.

Reframing your mindset

First things first, let’s shift how we see Instagram. Instagram is not a digital photo album; think of it as a funnel that you can fill with ideal couples when used strategically. This platform is where your ideal couples are searching, long before they decide to slide into your DMs or hit that “Book a Consultation” button.

They want to know who you are and what you do. They want to know what your work is, but they
REALLY want to know why it’s unique, what the experience of working with you is like. Your Instagram should scream your uniqueness and why you’re the go-to for their big day.

This has to become the #1 marketing source in your wedding industry marketing.

So how do you do this?

Optimizing your profile

We need a game plan that’s all about engaging, informing, and guiding your ideal clients down that path to booking:

Highlight Your Superpowers: Every post should whisper (or shout) why YOU are the best choice. Whether it’s your creativity, your amazing services, or the bespoke experience you offer, let your content do the bragging.

Create Connections: Engagement is key. Spark conversations, ask questions, and dive into those comments and DMs. Building a community isn’t just about numbers; it’s about creating genuine connections with your people.

Clear Calls to Action: Never leave your followers hanging. Whether it’s guiding them to your latest blog post, booking a consultation, or simply hitting like, make it crystal clear what you want them to do next.

I have a free resource that walks you through exactly how to optimize your profile step by step. This
is gonna help you to be fully optimized for 2024 so that you can start pouring those leads into your funnel.

The New Art of Selling on Instagram

The next strategy I want you to start using is to always, always, always be selling. You’re probably thinking, Brandee, I don’t wanna always be selling. I don’t wanna sound like a used car salesman. And I totally get that. The problem is that when you post on Instagram and you have a boring caption that simply tells them something like “Timeless romantic”or “beautiful barn wedding” that is not helping them to move forward in the next step in the buying process.

Your profile is your first impression, make it unforgettable.

Automation is your BFF

That leads us to our last strategy. Do not sleep on this strategy. It is the number 1 resource that Instagram is using this year to help people to actually start making sales off of their platform. Enter ManyChat. It is a chatbot automation that works for you while you’re sleeping or at a wedding or whatever else you’re doing as a busy business owner. This chatbot is gonna become your best friend.

Instagram is more than a platform; it’s a powerhouse for your wedding industry marketing. If you have a strategy, if you know what you’re supposed to be doing with instagram, if you know that it’s actually driving sales into your business, it will become more fun again. It will stop being just this annoying
task on your list, and you’ll start to really see that return on investment of your time and energy.

As CEO’s, we really wanna make sure that every minute of our time is spent driving sales and growth into our business.

WATCH THE FULL EPISODE HERE

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