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If I Had to Start Over From Zero…

Hey there, CEO! Imagine this: I wake up one morning, and poof—everything’s gone. My wedding business, my reputation, my audience. No brand, no leads, no clients. Just a blank slate and a whole lot of experience. What would I do first? How would I get booked fast?

Most wedding pros waste years trying to figure this out, but I’m handing it to you right now. If I had to start over from scratch in the wedding industry, these three things would be my non-negotiables.

Let’s dive in.

1. Ditch the Vanilla Marketing and Stand Out

One of the biggest mistakes I see new wedding pros make is blending in. They create vague marketing that sounds just like everyone else’s. And let’s be real—no couple is looking for another generic planner or photographer. They want someone who speaks directly to them.

“Most wedding pros are so vanilla. But what people are really looking for is rocky road, mint chocolate chip. How are you unique?”

Instead of saying:

🚫 “We help you plan flawless details.”

🚫 “We capture your love story on film.”

Try something like this:

✅ “We offer stress-free planning for discerning couples that actually stays on budget—without the nightmare of doing it all alone.”

See the difference? This tells potential clients exactly what you do and why you’re the perfect fit for them.

Action Step:

• Get crystal clear on who you serve and what makes your service different.
  
• Craft a marketing message that instantly makes your ideal couple say, “Ooooh, I need this!”

2. Master Short-Form Content and Show Your Face

If you’re not creating short-form content, you’re leaving money on the table. Wedding pros love to hide behind the camera, posting pretty pictures and hoping that’ll be enough. Spoiler alert: It’s not.

“The wedding pros who are actually killing it are the ones who are showing their face and showing the personality of their brand.”

If I had to start over today, I’d post 3-5 short-form videos every single week on Instagram and TikTok. No excuses. And yes, that means putting your face on camera!

What Should You Post?

• Answer FAQs couples are already asking.
  
• Share behind-the-scenes of a wedding day.
  
• Give quick wedding planning tips.
  
• Talk about common mistakes couples make.
  

And before you panic—batch your content! Take one day a week, record a few short clips, and schedule them out. That’s it. Done.

“Just sit down, talk to the camera, and pretend your ideal client is right behind the lens. Solve a problem, and they’ll start coming to you.”

Action Step:

• Commit to posting at least 3 short-form videos per week.
  
• Start talking directly to your ideal client—no hiding behind your work!

3. Get OBSESSED With Your Sales Funnel

If I had to start over today, I’d track every single inquiry, consult, and booking. Why? Because if you don’t know what’s working (or what’s broken), you can’t fix it.

“Without sales, you don’t have a business. So becoming obsessive about your sales funnel is a reality, whether you’re just starting out or 17 years in.”

Here’s What You Need to Track Weekly:

✅ How many inquiries are coming in?

✅ How many of those inquiries book a consult?

✅ How many consults convert into paying clients?

✅ Where are the leads coming from?

This data will tell you exactly where to focus your energy. If you’re getting tons of leads but no bookings, maybe your pricing is off. If you’re not getting inquiries, your marketing might need tweaking.

“If you’re posting 3-5 times a week, are you getting more leads? If you’re networking with venues, are you getting referrals? Track it, adjust, and scale.”

Action Step:

• Start tracking every step of your sales funnel.
  
• Identify weak spots and tweak your strategy to improve conversions.

Before We Go

Want to Double Your Wedding Bookings in 30 Days? 🎉

If you’re ready to scale FAST, I’ve got a free training that breaks down exactly how to 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately!

🎥 Watch the Free Training Now!Click Here

CEO, I’m so honored to pour into your business every week. If you apply these three steps, I know you’ll start seeing massive growth.

Let’s do this! 🚀

FAQ

1. What if I’m not comfortable on camera?

I get it! But showing your face builds trust so much faster than any static post ever could. Start small—maybe just talk in your Instagram Stories. The more you do it, the easier it gets!

2. How do I figure out what makes me different?

Think about your best clients. What do they love about working with you? What problems do you solve uniquely? That’s your magic sauce.

3. How long does it take to see results?

If you commit to these three steps consistently, you should start seeing traction in as little as 30 days. But the key is consistency. Keep at it!

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com