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Why Viral Content Matters for Your Business

Hey there, CEOs! If you’ve been avoiding video content because you think it’s too hard, too time-consuming, or too tech-heavy—stop right there. I get it. But today, I’m breaking down the power of viral content with TikTok expert Keenya Kelly, and trust me, you don’t need fancy equipment or hours of editing to make an impact.

Viral videos aren’t just about getting likes and views. They’re about shareability—getting your audience to say, “OMG, you HAVE to see this.” And when that happens? You gain massive exposure, new followers, and—most importantly—leads that turn into paying clients.

So, how do you do it? Let’s dive into seven viral content strategies that can transform your business.

1. Stop Overthinking—Start Creating

One of the biggest mistakes business owners make is overthinking their content. They worry about looking perfect, sounding polished, or having the latest camera gear. But as Keenya puts it:

“You don’t need fancy equipment. You don’t need to be a pro on camera. You just need the right strategy.”

If you wait until everything is perfect, you’ll never post. Start where you are, use what you have, and improve as you go.

💡 Action Step: Challenge yourself to record one short-form video TODAY, even if it’s just on your phone.

2. Make Your Content Shareable

What makes a video go viral? Shares. If people are sending your video to their friends, that’s when the magic happens.

“We don’t go viral because people watch once—we go viral because people KEEP sharing it.”

The best way to get shares? Make your content relatable, emotional, or surprising. Think about what makes YOU share a video and use that insight when creating your own.

💡 Action Step: Before you post, ask yourself, “Would I share this with a friend?” If not, tweak it.

3. Plan Your Content (Yes, Even B-Roll!)

If you’re waiting until the last minute to think about video content, you’re already behind. The pros plan ahead—even their B-roll footage (those aesthetic, behind-the-scenes clips you see in viral videos).

“Every month, I set aside time to film B-roll footage—walking, sipping coffee, working. Then, when I need a video, I already have great clips ready to go.”

Wedding pros—this is GOLD. You can capture behind-the-scenes moments before the event even starts.

💡 Action Step: Make a list of 5 key shots you want to capture at your next event.

4. Use Viral Hooks to Grab Attention

A strong hook in the first 3 seconds of your video is EVERYTHING. It makes people stop scrolling and actually watch.

Keenya shared her 75 Viral Hooks (get them here), but here are a few to try:

• “You won’t believe what just happened at this wedding…”
• “If you’re planning a wedding, stop and watch this!”
• “Here’s the mistake most brides make—don’t be one of them.”

💡 Action Step: Test three different hooks this week and see which one gets the most engagement.

5. Leverage Trends—but Make Them Your Own

Jumping on trends can skyrocket your visibility, but don’t just copy—adapt them for your niche.

“Think about how a trend applies to YOUR audience. A wedding DJ could use a trending sound to show the moment the dance floor goes wild.”

💡 Action Step: Scroll TikTok or Instagram Reels for 5 minutes and save one trending idea to recreate in your niche.

6. Encourage Watch Time with Suspense

Want to hack the algorithm? Get people to watch your videos longer.

“Tease the payoff. Start with an intriguing statement, then build up the anticipation so people stay to the end.”

For example, if you’re a photographer, start with “Wait until you see how this bride reacted to her first look…” to keep viewers engaged.

💡 Action Step: Next time you record, hold off on revealing the best part until the last few seconds.

7. Be Ready for Virality (Because It Can Happen!)

One of Keenya’s clients gained 20,000 email subscribers in ONE DAY from a viral video. Imagine if she wasn’t prepared to capture those leads!

“Going viral is great—but if your website crashes or you don’t have a lead funnel, you’re wasting the opportunity.”

💡 Action Step: Make sure your website, lead magnet, and email list are ready for a traffic surge.

Before We Go

Alright, CEOs—it’s time to take action. Viral content isn’t just for influencers. With the right strategy, you can use video marketing to grow your brand, book more clients, and create a business that thrives.

✨ Ready to get started? Download Keenya’s 75 Viral Hooks here, then go make your first video! 🎥💡

And when you do—tag me (@brandeegaar) and Keenya (@keenyakelly)—we want to see it! 🚀

FAQ

Q: Do I need to be on TikTok to go viral?

A: No! TikTok is great, but Instagram Reels and YouTube Shorts can also create viral moments. Choose the platform where your audience is most active.

Q: What’s the best length for viral videos?

A: Short and punchy! Aim for 7-15 seconds for maximum engagement.

Q: How often should I post?

A: Consistency matters more than frequency. 3-5 quality videos per week is a great goal.

Q: What if I’m camera shy?

A: Start with B-roll and voiceovers! Not every video needs your face—just your expertise.

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com