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This is the intervention your wedding business has been waiting for.

We are leaving the “busy work” and the “vibes” in 2025, and we are stepping into 2026 as actual CEOs of profitable, scalable companies.

Here is your guide to the 10 wedding industry icks we are burying once and for all.

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1. The “I Don’t Have Time” Lie

We’ve all said it, but let’s call it what it is: a priority problem. If your calendar is slammed but your bank account is empty, you’re spending your time on the wrong things. Your time is your only non-renewable resource—stop letting your inbox steal it.

“You’ve got to understand that your time is the most precious resource that you have in your entire business, and you have to protect it like it’s your first born child… Time is not renewable.”

The 2026 Move: Stop saying “I don’t have time” and start saying “That’s not a priority.” It will instantly reframe how you look at your day.

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2. Sending Proposals After the Consultation

I have screamed this from the rooftops for years! When you wait to send a proposal, you’re missing the chance to handle objections in real-time. You’re essentially hoping the money crawls back onto the table on its own.

“Sending proposals after the consult is the 2025 equivalent of leaving money on the table and hoping it crawls back on its own.”

The 2026 Move: Lead with confidence. Talk about price and next steps during the call. Your closing rate will skyrocket when you lead them to a decision right then and there.

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3. The “Overly Aesthetic” Instagram Grid

We work in a visual industry, but pretty posts don’t pay your taxes. If you’re so focused on the “vibe” that you’re afraid to post expertise or sales content, you’ve built an art gallery, not a business.

“If your grid looks stunning, but your bookings are down… Congratulations. You’ve built an art gallery instead of a lead machine.”

The 2026 Move: Every post needs a strategy. Use your social media as the top of your sales funnel to lead people toward working with you.

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4. Hiding Your Pricing

Gatekeeping your prices isn’t a “luxury” strategy; it’s an insecurity. Modern couples are exhausted. They don’t want to play hide-and-seek with your rates.

“Gatekeeping your prices isn’t strategy. It’s honestly an insecurity because you are afraid of what other people will think.”

The 2026 Move: Be transparent. Put your starting prices or average investment on your site. It qualifies your leads and saves everyone time.

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5. The Faceless, Personality-less Business

Gen Z and younger millennials want to know who you are. They do business with people they know, like, and trust. If you’re hiding behind a logo, you’re forgettable.

“A faceless business is a forgettable business… CEOs, you are going to go and make some videos that show your face and show your process, and most importantly, show your expertise.”

The 2026 Move: You don’t have to share your whole life, but you must share your expertise. Show the face behind the magic!

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6. Saying “Yes” to Every Inquiry

Saying “yes” out of fear when sales are slow is a recipe for burnout. Every misaligned client costs you more in mental energy and time than they ever pay you in cash.

“Every misaligned client costs you so much more than they pay you… some of you are literally going broke on your yeses.”

The 2026 Move: Learn to spot the red flags early. A “no” to the wrong client is a “yes” to your sanity and your future growth.

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7. Discounting Out of Fear

When you discount just to close a deal, you are training the market to negotiate your value down. You’re paying a “lack of confidence” tax.

“Discounting is a tax you pay for lacking confidence. When you’re confident in your pricing… you’ll be so much more confident in saying, ‘This is our price.'”

The 2026 Move: Stand firm. If you’re more expensive than the competition, explain why you’re worth it.

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8. Operating on “Vibes” Instead of Data

You cannot fix what you do not measure. If you tell me your leads are down but you can’t tell me your actual lead count or conversion rate, you aren’t running a business—you’re guessing.

“If you don’t know your lead count, your conversion rate, or your capacity, you’re not running a business. You’re running on vibes.”

The 2026 Move: Track your numbers. Know where the “leaks” in your boat are so you can actually fix them before you sink.

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9. Overdelivering from Insecurity

Raising your prices shouldn’t mean adding 50 more bullet points to your package. That’s just unpaid labor. Deliver exactly what you promised—and do it perfectly—but stop martyring yourself.

“If your client experience requires your martyrdom, it’s not a client experience. It’s literally self-sabotage.”

The 2026 Move: Your base package must be the best “cheese pizza” of your offerings—high quality, delicious, and exactly what they ordered. Don’t throw in free “toppings” just to feel better about your rate.

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10. Comparing Your Reality to a Highlight Reel

Comparison is a distraction dressed like research. Mute the competition if you have to! Focus on your own lane and your own unique transformation for your clients.

“You can’t benchmark your way to a seven-figure business by stalking your competitors’ reels.”

The 2026 Move: Mute anyone who makes you get in your head. Protect your mental health and focus on building your version of success.

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Before You Go

CEO, if you heard yourself in any of these icks, don’t panic—get proactive! 2026 isn’t going to be your breakthrough year by accident; it happens when you decide to stop babysitting a business that drains you and start building one that scales.

I want to invite you to take a bet on yourself. My team and I offer free Gap Assessments where we dig deep into your business, spot the “cash flow killers,” and help you understand exactly what you need to do to double or triple your revenue this year.

Click the link to book your free Gap Assessment WeddingProCEO.com/application

Let’s make 2026 the year you finally dominate the market!

Stay Connected:

• Instagram: @brandeegaar
• TikTok: @brandeegaar
• YouTube: Brandee Gaar

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FAQ

Q1: I’m afraid I’ll lose leads if I put my pricing on my website. What should I do?
Answer: You want to lose the leads that can’t afford you! It saves you hours of unpaid labor on consultations that were never going to book. Transparency builds trust with your ideal, high-budget clients.

Q2: How do I stop sending proposals after the call if I need to customize everything?
Answer: Most “custom” needs fall into predictable patterns. Have your base packages and common add-ons ready to go. You can refine the fine print later, but you should be able to give a firm price and a way to pay the deposit during the call while their excitement is at an all-time high.

Q3: What exactly happens during a Gap Assessment?
Answer: My team looks at your current lead flow, your pricing structure, and your delivery systems. We find the specific “holes” in your boat that are keeping you from hitting that next revenue level (like $100k or $500k+) and give you a roadmap to fix them.

Q4: Is 2026 really going to be a harder market?
Answer: The market is louder and buyers are smarter, but the opportunity for true professionals is massive. When you stop dragging 2025’s “lazy” habits into a 2026 economy, you become the clear, confident choice for couples.

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💌For business inquiries: sayhello@weddingproceo.com

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you’re obsessed with.