Maximizing the Engagement Boom: A Wedding Pro’s Guide to Thriving in 2024

Wedding pro, if there is something I’m fired up about, it’s the insane engagement boom we’re witnessing in 2024. This year is going to be one of the most exciting times for us in the wedding industry, and I’m here to share some game-changing strategies to help you not just survive but THRIVE during this period.

First off, let’s talk about the elephant in the room—the “wedding gap” every wedding pro experienced in 2023 in one way or another. While it was a difficult time for many, it set the stage for the explosion of engagements we’re seeing now. And with this boom comes such a massive opportunity for growth and success for us wedding pros.

One of the things I’ve learned (and lived by) is the importance of understanding your market and leaning into the data. Data is our best friend!!! We’re expected to see over 2.5 million engagements this year (last year was 2.1) and with more engagements than ever, it’s crucial to stand out.

So here’s the thing:

• the wedding industry is not likely to get more predictable for 2024

• we will experience a boom in engagements (over 2.5 million are expected!) but couples are becoming more discerning and cost conscious due to economy

• It’ll be even harder for you to stand out among other competitors as wedding pros flood the market

• AND we will have 3 generations of buyers this year as Gen Z’s oldest make their way into the marketplace

All of these factors WILL threaten your ability to achieve your goals for 2024.

There. I said it.

It’s a bummer, but it’s important for you to know!

I’m not saying this to kill your success-vibe, or scare you, or be a debbie downer.

I’m saying it so you know what you’re up against and you can plan to de-escalate these threats to your success.

What wedding business owners need is to create an authentic, human, and connected sales ecosystem that creates multiple opportunities for engaged couples to find and buy from them.

My prediction is that more and more wedding business owners are going to start realizing the need for this type of wholistic approach in 2024.
>>>It’s not just about being on social media.  

>>>It’s not just about your website copy.

>>>It’s not just about your emails.

>>>It’s not just about your network. 

It’s about all of those things working together to create a consistent stream of warm leads that turn into eager buyers.

And I immediately hear you thinking…

“But Brandee, I’m not a large corporation or a big online brand, I don’t have the budget or the team to do what they do, how am I gonna be everything to everyone?“

This is exactly why I take a holistic approach to growth, and why enrollment is now open for The WPCEO Accelerator.

The 6-Figure Sales Method IS the simplified sales ecosystem for wedding business owners.

And I give you all the resources and support you need to implement it in your business, step-by-step, inside The Wedding Pro CEO Accelerator.

There are a ton of reasons why this method to create a sales ecosystem is so ideal for wedding business owners, but think about it this way:

As a buyer, when you’re thinking about purchasing a product or a service you

• see it a few times
• look what whether it’ll help you solve your problem–do you actually need it?
• assess whether or not you could just do it yourself (eek!)
• determine whether the price is within your budget
• see if you like and trust the person you’d be purchasing from
• …etc etc etc

ALL of these considerations ultimately give you confidence that if you decide to purchase, it’ll be the perfect fit for you.

Of course, not everyone buys this way.

Some people make decisions a lot more quickly.

Others need even more time and consider tons of other factors before making their decisions.

The power of this type of sales ecosystem is that it gives EVERY type of buyer the opportunity to gain that confidence to purchase.

Plus, it’s much simpler to implement (especially with the level of support we provide inside The Accelerator) as a small wedding business than if you were to attempt the kind of complicated marketing campaigns larger corporations or big online brands run.

If you’re ready to implement this sales ecosystem and secure your goals for your wedding business, join us inside The Wedding Pro CEO Accelerator.

If you sign up for The Wedding Pro CEO Accelerator before February 9th at midnight, you get 5 BONUS months of live coaching so you can spend the WHOLE year with me and our coaching team as you grow and scale AND free access to all virtual workshops I do in 2024!  This HUGE bonus expires on Friday!

WATCH THE FULL WEBINAR HERE

For the next 18 months, the wedding businesses that will see their goals achieved are not the ones that have the biggest following, the fanciest website or the hot new logo…

It’s the wedding businesses that will take the time and effort to lay the foundation for consistent and sustainable revenue.

This is what The 6-Figure Sales Method and The Wedding Pro CEO Accelerator will help you to do.

Can’t wait to see you on the inside.

Here’s that link to sign up one more time.