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The ONLY Number Every Wedding Pro Must Know to Hit $100K+

Hey there, CEO! I’m about to hit you with something that might just change the game for your wedding business. If you’re stuck in the hustle, wondering why you’re working so hard and not seeing that sweet, six-figure success… I’ve got news for you:

You don’t need more hustle. You just need better math.

Seriously. The path to $100K isn’t paved with burnout—it’s built with strategy and one very specific number. So let’s dive into the ONLY number you need to track if you’re ready to stop winging it and start winning it.

1. Know Your Conversion Rate (Because Feelings Aren’t Facts)

“That’s not an answer. That’s a feeling.” – Brandee Gaar

So many wedding pros slide into my DMs like, “Brandee, I’m not getting bookings! I’m freaking out!” And the first thing I ask is:

How many leads did you get last month?

Cue crickets. 😬

Listen, if you don’t know how many leads you’re getting—or how many of those become paying clients—you’re flying blind. And you can’t build a six-figure business on guesswork.

Your conversion rate is everything. It tells you how many inquiries it takes to land a sale, and if you don’t know that number, you’re just spinning your wheels.

2. Calculate Your Full Funnel (Yes, It’s That Easy)

“You can’t fix what you don’t measure.” – Brandee Gaar

Let’s break down your wedding business sales funnel strategy into three simple metrics:

1. Inquiries ➝ Booked Consults
2. Consults ➝ Paying Clients
3. Inquiries ➝ Paying Clients (your overall conversion rate)

📌 Example:

• 20 inquiries
• 10 booked calls
• 4 clients
• = 20% overall conversion rate

So if four clients booked out of 20 leads, you’re working with a 20% conversion rate. That’s your gold standard. Write it down. Tattoo it on your brain. This number is the foundation of your revenue strategy.

3. Reverse Engineer Your Way to $100K+

“You build a six-figure business by working backwards from the numbers.” – Brandee Gaar

Okay, now let’s get to the good stuff:

How many leads do you need to hit six figures?

📌 Say your average client spends $3,000 with you.

📌 You need to make $100,000 this year.

📌 That means you need 34 clients (because 100,000 ÷ 3,000 = 33.3).

Now, if your conversion rate is 20%, how many leads do you need?

34 clients ÷ 20% = 170 leads per year

Break that down monthly:

170 ÷ 12 = about 14–15 qualified leads per month

🙌 “If you’re already getting 20 inquiries a month? CEO, you’re on track!”

4. Diagnose the Real Problem in Your Funnel

“Most of you think you have a leads problem. But really? You have a conversion problem.” – Brandee Gaar

Here’s what I see all the time:

Wedding pros assume they need more leads when the real issue is somewhere in the funnel.

Here’s how to find the actual problem:

🔹 If leads aren’t booking consults…

• You likely have a marketing-to-pricing mismatch
• OR a follow-up problem

“You’re either marketing to a budget bride but charging luxury pricing—or vice versa. And people are confused.”

💥 Fix it fast:

Download my 6-Figure Email Funnel to get my exact copy that books multiple six figures every year.

🔹 If consults aren’t converting to bookings…

You need to upgrade your sales script and boost your confidence during calls.

“You’re getting ghosted after consults? It’s probably your pitch, not the price.”

💥 Free training alert:

Grab my Free ASUME Method Training to learn how to close on the call with confidence.

🎯 Goal: Convert 70–80% of your consults into paying clients.

5. Set Goals You Can Actually Control

“You can’t control who books. But you can control how many leads you attract and how you convert them.” – Brandee Gaar

Too many wedding pros set vague goals like “I want to make more money.” Let’s make it tangible:

• Know your conversion rate
• Track your leads monthly
• Improve each stage of your funnel intentionally

Want a sales funnel that converts like a dream?

40% overall conversion should be your ultimate target (50% inquiry ➝ consult, 80% consult ➝ client).

6. Get Real Help From Real Experts

“CEO, six-figure businesses don’t happen by accident. They happen with real strategy.” – Brandee Gaar

You don’t have to figure this all out on your own. My team and I are literally here every day helping wedding pros like you:

• Analyze your funnel
• Uncover your pricing gaps
• Fix your lead flow

👉 Book your FREE Gap Assessment Call now at weddingproceo.com/application.

We’ll pinpoint exactly what’s holding you back and give you a custom strategy to grow smarter, not harder.

Before We Go

Wedding Pro, the power to scale your business is already in your hands.

Stop guessing. Start measuring.

Know your numbers, and you’ll always know your next move.

And remember, you don’t need more hustle. You need a better strategy.

🎯 Ready to crush your six-figure goals?

Let’s do it together: weddingproceo.com/application

P.S. Want more step-by-step trainings like this? Subscribe to the Wedding Pro CEO Podcast and never miss an episode.

FAQ

Q1: How do I calculate my conversion rate as a wedding pro?

Divide your number of booked clients by your total inquiries. That’s your overall funnel conversion rate. You can break it down further by consult bookings too!

Q2: What’s a good conversion rate for wedding businesses?

Aim for 40% overall, with 50% of inquiries booking a consult and 70–80% of consults converting to clients.

Q3: What if I’m not getting enough inquiries?

First, make sure your marketing aligns with your pricing. Then, tighten your follow-up process with tools like my email funnel.

Q4: How many leads do I need to hit 6 figures?

It depends on your average client spend and conversion rate. But for most wedding pros, it’s about 14–15 leads per month.

Check out the video version of the podcast below. 👇
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💌For business inquiries: sayhello@weddingproceo.com