Should You List Pricing on Your Website?

This is such a big question in the wedding industry, should you list your pricing on your website? Listen, there are so many different answers to this question but I’m going to give you my hot take. If you’ve been a long time listener of this podcast, you may know that for a long time I was Switzerland on this topic. I honestly didn’t care if you wanted to add your wedding website prices.

For me personally, we did not have pricing on our website for the first 14 years of doing business. But now my feet are firmly planted on the side of yes, you definitely should have pricing listed on your website. But why? Why did I make this change? Why am I so confident that this is the right choice? How do you add your prices to your website? And where? Where do you even list it? I’m digging into all of this today!

Let’s talk about it!

Why Does Pricing Matter?

So this question comes up over and over again inside The Accelerator, on my Instagram, in my DMs, and now it heated up once again over on TikTok. And the question is, should you have pricing on your wedding business website? The short answer is yes, you should list your pricing. I don’t think I ever firmly planted my foot in either camp for a long time because I personally did not want to have pricing on my website. However, back in episode 78 of this podcast, I was talking with Taylor DeLaFuente of Big Mouth Copy.

One of the things that she talked about in that episode was why it’s important to have pricing on your website is SO important. To put it simply, when our ideal customers are looking for a wedding pro, they’re
embarrassed to ask about pricing sometimes because they honestly have no clue where you fall. They fall in love with your marketing and they want to just understand, are you even remotely close to their budget before they reach out?

If there is no budget on your website, a lot of times they can bounce to someone else because they’re just too embarrassed to ask about the pricing.

So we have proudly joined the camp of yes, you need to have pricing on your website. But how and where should you list it?

Objections to Listing Prices I Hear All the Time

1. “I don’t want to put pricing on my website because if I could just get them on the phone, I know I could sell them!
2. “If I put my pricing on my website, my competitors will see it and they’ll be able to use that and their strategy.”
3. “If I put my pricing on my website, then I’m going to get price shopped even more because clients are just going to pick somebody that’s less expensive and acquire with them.”

Guys, I genuinely hear these objections all the time and although I understand where they are coming from but they aren’t enough to say no to putting your pricing on your website. You are losing more clients by not listing your prices than you are by actually listing them. If you want to understand more of how to list them and do so by speaking to your ideal client go back to episode 165 where I sit down with Bethel Nathan or episode 217 where I sit down with Tayler Cusick, the founder of Enji and find out how you can speak to your ideal client while including your pricing.

Where and How to List Your Pricing Effectively

But where do you need to add it to your website? Well, there’s 3 different places you should add them!

1. Your Services Page – Be proud of your pricing. You know that your pricing is worth it. You know the experience and you know the quality of product that you’re going to deliver. So be proud of it and make sure that it’s clearly listed under each of your packages.
2. Your Contact Us Page – A lot of people are bypassing the rest of your website and they’re going straight to your contact us page because they’ve been on your Instagram or your Pinterest or your TikTok and they’re ready to inquire now.
3. Your Online Scheduler – Make sure that when they book a time with you, that there’s a there’s a checkbox that they have to check that says, yes, I understand the starting prices are, or I have reviewed the packages.

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