Brandee Gaar

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Brandee is a proven sales + profit strategist with a decade-long track record for helping wedding professionals transform their businesses from expensive hobbies to thriving careers. 

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Hey There, CEO!

If you’ve been following me for a while, you may have noticed a shift. A new name. A fresh look. A bigger vision. Yes, we’ve officially rebranded from BrandeeGaar.com to WeddingProCEO.com, and I couldn’t be more excited to pull back the curtain and tell you exactly why we made this change and what it means for YOU.

Here’s the thing: This isn’t just a name change. It’s a bold step into the future. So, grab your favorite drink and get comfy because I’m breaking it all down for you in this episode blog that’s packed with insight, inspiration, and a little tough love.

1. Breaking Free from Industry Rules

Let’s be real for a second. The wedding industry is packed with unspoken “rules” that don’t serve anyone but keep us all boxed in.

I’ve seen it time and time again:

  • The belief that “six figures” is the ultimate goal.
  • The idea that slow seasons are unavoidable.
  • And the worst? The assumption that being a creative means sacrificing profit for passion.

“Those rules were never meant to serve you. They were meant to box you in,” I shared in the podcast. And let me tell you, CEO, I’ve had enough of those outdated standards.

The rebrand to Wedding Pro CEO symbolizes our commitment to helping YOU break free from those limiting beliefs. You don’t have to hustle every weekend or settle for “just enough.” We’re here to teach you how to thrive—on your terms.

2. From a Personal Brand to a Movement

When I launched this platform in 2020, it was all about me—Brandee Gaar—teaching wedding pros how to scale. But over the years, something incredible happened.

“As we’ve grown and welcomed over 1,100 wedding pros into our programs, we realized this was no longer just about me. It’s about building the number one educational platform for the wedding industry.”

This rebrand is about creating a movement. Wedding Pro CEO isn’t just a coaching platform; it’s a hub where wedding pros come to learn, grow, and challenge the status quo.

3. Elevating Education with a Dream Team

In 2023, it became clear that I couldn’t do it alone—and honestly, that’s a good thing!

“It’s just like you as a wedding pro needing to build your team because you’ve created a brand and are able to market yourself,” I explained.

That’s when I brought in Katy Padilla, a former student who has implemented our methods to nearly 5x her own business and is now nearing seven figures herself. Katy and I worked together to expand the programs, creating new offerings like:

  • The Inner Circle: For wedding pros growing from $100K to $300K-$400K with a focus on team building.
  • Next Level: For pros aiming for seven figures and beyond, with a focus on stepping out of the day-to-day.

And that’s not all—we’ve added resource coaches to cover everything from bookkeeping to HR to corporate events. This dream team ensures you get the hands-on, expert guidance you need to succeed.

4. Why the Name Matters

Rebranding to Wedding Pro CEO wasn’t just a cosmetic change—it reflects our mission.

“We realized this is so much bigger than just Brandee Gaar. This is more than just a video or a program. This is an actual movement,” I said.

Our name now reflects our vision: To empower wedding pros to think like CEOs, build sustainable businesses, and love what they do without burning out.

5. Creating the #1 Educational Platform for Wedding Pros

Our vision doesn’t stop here. Wedding Pro CEO is set to become the go-to educational platform for wedding business owners at every stage.

Here’s what’s next:

  • More programs tailored to your needs, like Susan Sutherland’s live corporate events course.
  • A growing library of resources for every question you might have: hiring, P&L statements, workflow automation, and more.
  • Continued access to the industry’s top educators and resource coaches.

We’re here to flip the script. To show you that you can have it all: profitability, balance, and joy.

Before We Go

CEO, this rebrand isn’t just about a new name—it’s about rewriting the rules for wedding business success. We’re here to help you build a business you love, one that pays you what you’re worth and gives you the freedom you’ve always dreamed of.

Are you ready to take the leap? Visit WeddingProCEO.com/application today and let’s make 2025 the year you transform your business.

FAQ

1. Why did you rebrand to Wedding Pro CEO?
The rebrand reflects our mission to create the number one educational platform for wedding pros. It’s no longer just about me, Brandee Gaar—it’s about providing wedding business owners with the tools, resources, and coaching they need to thrive.

2. What makes Wedding Pro CEO different from other educators?
Unlike other platforms, we offer hands-on, expert guidance from a team of resource coaches specializing in every aspect of running a wedding business. Our programs go beyond surface-level advice to help you actually double your revenue and build a sustainable business.

3. What programs do you offer?
We offer three core programs:

  • The Accelerator: For wedding pros starting out or wanting to double their revenue.
  • The Inner Circle: For those scaling from $100K to $400K with a focus on team building.
  • Next Level: For elite pros nearing seven figures who want to step out of the day-to-day.

4. How can I get started?
Head to WeddingProCEO.com/application and fill out a quick application for a complimentary gap assessment. We’ll help you identify where your business needs support and recommend the best path forward.

💌For business inquiries: sayhello@weddingproceo.com

EPISODE NUMBER 275