Brandee Gaar

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Brandee is a proven sales + profit strategist with a decade-long track record for helping wedding professionals transform their businesses from expensive hobbies to thriving careers. 

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Hey There, CEO!

If your inbox isn’t lighting up with inquiries every day, it’s not because couples aren’t interested—it’s because they don’t understand why they need you.

I’ve helped wedding pros go from struggling to thriving by transforming their social media into a lead-generating machine. Like Maddie, who scaled her business from $47K to over $200K in revenue in just 18 months. And today, I’m sharing exactly how you can do the same.

So, let’s dive into the three core shifts you need to start making NOW to get those inquiries rolling in.

1. You’re Not Showing Up Where It Matters (Visibility)

You don’t need to be everywhere—you just need to be where your couples are already looking for you.

“You don’t have to be on LinkedIn, TikTok, or Facebook. Focus on the platform that generates the most consistent leads for your business outside of referrals.”

For most wedding pros, Instagram is where it’s at because it’s an all-in-one hub where engaged couples research, connect, and book vendors. But just being there isn’t enough—you have to show up strategically:

Use Instagram Stories, Reels, and Feed Posts – Keep your audience engaged with a mix of content formats.

Post consistently – The more often couples see you, the more likely they are to remember you.

Be intentional with your presence – Stop treating Instagram like a portfolio and start using it as a sales funnel.

💡 Action Step: Go all-in on Instagram! Create a weekly plan that includes Reels, Stories, and Posts. Make sure every post leads your audience to the next step in working with you.

2. Your Content Doesn’t Speak to Your Dream Clients (Desirability)

If you want to attract more of your ideal clients, your content needs to make them feel like you’re the perfect fit.

“Think about those dream clients—the ones you wish you could clone. When creating content, pretend you’re talking directly to them.”

Here’s how to do it:

Speak to their biggest desires – What’s their dream wedding experience? Highlight how you make it happen.

Address their fears – What worries them the most? Show how you eliminate stress and solve problems.

Focus on transformation – Don’t just tell them what you do—show them how you make their day unforgettable.

💡 Action Step: Write down your three favorite clients and identify what they loved most about working with you. Use that in your next post!

3. You’re Making It Too Hard to Book You (Ease)

The biggest mistake I see? Wedding pros making it way too complicated for couples to take the next step.

“You need to make sure that you have clear and strong calls to action on all of your posts and stories.”

Here’s how to fix it:

Clear CTA on every post – Whether it’s “DM me for more info” or “Click the link in my bio to book a consultation,” make it obvious.

Simplify your bio link – Your first link should be a direct path to booking you—not a long list of unrelated pages.

Streamline the process – The fewer steps between interest and booking, the more inquiries you’ll get.

💡 Action Step: Check your Instagram bio right now. Is the first link a direct booking link? If not, fix it today!

Bonus: Show Up Consistently Without Overwhelm

“I hear you, CEO. Staring at the blank screen of death when trying to create content? Been there!”

The secret? Your audience is already giving you content ideas!

Keep a running list of client questions – Every time a couple asks you something, write it down. Those are your next posts!

Recycle your content – New couples follow you every 6-12 months, so reshare posts every 3-4 months.

Repurpose across Instagram – Turn one idea into a Reel, a Feed Post, and a Story.

💡 Action Step: Start a “Content Ideas” note on your phone today and add three common client questions to it right now.

Before We Go

Let’s Get Those Inquiries Rolling In!

If you’re tired of hearing crickets in your inbox, it’s time to stop posting more and start posting better.

🔹 Show up where your dream clients are
🔹 Speak directly to their desires
🔹 Make it ridiculously easy to book you

And if you need hands-on help, I’ve got you covered. Book a free Gap Assessment with my team to pinpoint exactly what’s missing in your marketing strategy!

📲 Click HERE to book your free Gap Assessment now.

Let’s start filling your inbox with inquiries—every single day! 🚀

FAQ

1. How often should I post on Instagram?

At least 4-5 times per week, mixing Reels, Stories, and Feed Posts. Consistency is key!

2. What kind of content should I create?

Focus on visibility (show up!), desirability (speak to your dream clients!), and ease (make it simple to book you!).

3. Can I just use a link tree for my bio link?

Not if it buries your booking link! Your first bio link should be a direct call to action—like a consultation booking page.

4. What if I don’t have time to create new content daily?

You don’t have to! Repurpose and recycle content every 3-4 months. New followers won’t even know it’s a repeat!

💌For business inquiries: sayhello@weddingproceo.com

EPISODE NUMBER 276