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Hey There, CEO!

If you’re still selling to Gen Z couples like it’s 2015, you’re already losing. This generation doesn’t just buy wedding services—they buy experiences, vibes, and authenticity. So, if you’re hiding behind stiff marketing jargon or outdated sales tactics, it’s time to pivot.

As a wedding pro who’s been in this industry for 17 years, I’ve sold to multiple generations. But Gen Z? They’ve completely changed the game. They grew up with influencers in their feeds and Amazon Prime at their doorstep, which means they expect speed, customization, and trust.

Today, I’m breaking down exactly how to engage, relate, and convert Gen Z couples so you can win their business in 2025 and beyond.

1. Engage – Capture Their Attention Instantly

Gen Z’s first impression of you will likely be on Instagram, TikTok, or Google. If your content doesn’t stop them dead in their tracks, you’re invisible.😶‍🌫️

✨ Use bold visuals. Make your branding fresh, modern, and fun.

🎵 Hop on trending audios. If your videos aren’t leveraging the latest TikTok or Instagram trends, you’re missing out.

📖 Tell stories. Gen Z doesn’t buy services—they buy experiences. “Here’s the thing I want you to hear: Gen Z doesn’t buy products or services. They buy stories. They buy vibes. They buy you.”

Authenticity is the name of the game. Forget the cookie-cutter captions. Speak directly to them in a way that makes them feel seen.

2. Relate – Show Them You Understand Their Vision

Gen Z doesn’t want to be sold to. They want to feel understood. Whether they’re dreaming of a Bridgerton-style garden party or a full-blown festival wedding, meet them where they are.

💬 Mirror their language. Keep your tone fresh, relatable, and conversational.

🎭 Show personality. “Make them feel like you’re their partner, not just some pushy salesperson.”

🎯 Use my Assume Method. This is how you get inside their head, understand their deepest desires, and convert them into paying clients. (Want to learn how? Click here for my FREE training!)

3. Convert – Make Booking You Seamless

The biggest mistake I see wedding pros make? A slow, outdated booking process. Gen Z doesn’t have the patience for lengthy email chains or unclear pricing.

🚀 Be quick. “Gen Z is tired of the lengthy back and forth.”

💰 Be transparent. List your pricing and packages upfront. If they have to call you just to figure out what you offer, you’ve already lost them.

📱 Go digital. Make sure your booking process is streamlined with online contracts and automated follow-ups.

And don’t forget to sprinkle in some FOMO: “Our 2025 booking season is almost filling up.” (And let’s be real—you’re not even making that up because your calendar is stacking up fast!)

4. Leverage Social Proof – Let Others Sell for You

Gen Z won’t just take your word for it. They trust reviews, testimonials, and user-generated content more than anything.

📢 Flood your social media with proof. “Take testimonials from your clients, take their reviews straight from Google.”

🎥 Show behind-the-scenes clips. Share footage from weddings, planning meetings, and the moments that make your services special.

🔍 Be transparent. “Show more about what the process of working with you is like.” Let them see what goes into creating their dream day.

5. Ditch the Hard Sell – Focus on Connection

The old-school, pressure-filled sales tactics? They don’t work anymore.

🔑 Connection over conversion. “It’s not about hard sales or outdated scripts. It’s about connection and speed.”

💡 Educate, don’t push. Share valuable insights through Instagram Stories, TikToks, and blog posts that help Gen Z couples make informed decisions.

🌟 Be real. Stop trying to sell them. Start building a brand they genuinely love.

Before We Go

Selling to Gen Z isn’t about using high-pressure tactics or relying on outdated methods. It’s about speed, transparency, and authenticity.

So, if you’re ready to double your Gen Z bookings in 2025, start showing up where they are, talking their language, and making it ridiculously easy for them to say YES to you.

And hey—if you loved this blog and want more insider strategies, take two minutes to leave a 5-star review on my podcast. It means the world to me and helps more wedding pros like you grow their businesses.

See you next time, CEO!

FAQ

1. Why is Gen Z so different from Millennials when it comes to wedding planning?

Gen Z grew up in a fully digital world, meaning they expect instant information, high customization, and social proof before making any decisions. Unlike Millennials, they value TikTok over Pinterest and prioritize authenticity over traditional sales pitches.

2. Should I list my pricing on my website?

YES. Gen Z doesn’t want to email or call just to find out if they can afford you. Be transparent about your pricing or at least provide starting rates to give them an idea.

3. What social media platforms should I focus on?

Instagram and TikTok are key. These platforms are where Gen Z searches for inspiration, vendors, and reviews. If you’re not actively creating content there, you’re missing out.

4. How do I make my brand more appealing to Gen Z?

Show up authentically. Share behind-the-scenes moments, use casual and fun language, and make sure your branding is fresh and modern. And for the love of weddings—ditch the stiff corporate tone!

5. How can I convert more Gen Z leads into bookings?

Keep it simple and fast. Have a seamless online booking process, clear pricing, and quick follow-ups. And don’t forget to use my Assume Method to close more sales effortlessly! (Grab my free training at the link here.)

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💌For business inquiries: sayhello@weddingproceo.com